Senior Business Analyst (Marketing Analytics)

TL;DR

Senior Business Analyst (Marketing Analytics): Contributing to analytics initiatives across the client buying journey for a global business intelligence team with an accent on designing, building, and maintaining marketing funnel dashboards and optimizing client acquisition. Focus on independently owning the full lifecycle of data and insights delivery, ensuring accuracy, and supporting self-service analytics initiatives to increase data access and streamline workflows.

Location: This will be a hybrid role with in-office expectations in Amsterdam.

Company

hirify.global is the world’s leading reservation software for tours, activities, and attractions, acquired by Booking Holdings, focused on making experiences better for everyone.

What you will do

• Design, build, and maintain dashboards to track and visualize marketing funnel performance from prospects to closed revenue.
• Partner with Lead Generation and Sales teams to analyze and optimize the client acquisition funnel and deliver actionable insights.
• Establish standardized reporting cadences for funnel performance, campaign effectiveness, attribution, and ROI.
• Collaborate with senior business stakeholders to gather requirements, define success metrics, and support end-to-end campaign measurement.
• Independently own the full lifecycle of data and insights delivery, from ETL to analysis and reporting, ensuring accuracy and continuous improvement.
• Support data governance by implementing automated data quality checks, maintaining metric definitions, and ensuring data consistency and integrity.

Requirements

• 5+ years of experience as a Business Analyst, Data Analyst, or similar role, preferably in a B2B software or tech environment supporting demand/lead generation.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Computer Science, Statistics, Mathematics or a related quantitative field.
• Strong SQL proficiency with demonstrated experience transforming raw data into business performance metrics.
• Solid experience with BI tools such as Tableau, Looker, or Power BI, with strong data visualization and storytelling skills.
• Proficient in using DBT to manage data workflows; experience with GitLab is a plus.
• 1+ years of hands-on experience with marketing analytics tools and CRM systems (e.g., HubSpot, Salesforce, Google Analytics).
• Proven ability to work cross-functionally to define metrics, gather requirements, and deliver scalable data solutions.

Culture & Benefits

• Global leave benefit including 22 weeks paid parental leave and 2 weeks paid grandparent leave.
• Pension Plan and life insurance policy.
• Central Amsterdam location with a commuting allowance and subsidized lunch.
• Multicultural environment with 45 different nationalities.
• Wellness benefits (Headspace subscription & webinars).
• Work-from-home assistance and educational opportunities.
• Social hours, events, and team-building activities.
• 26 vacation days per year.