CRM Analytics Manager

TL;DR

CRM Analytics Manager: Leading the analytical direction for the CRM function, defining data-driven lifecycle strategy and multichannel optimisation across UK and international markets with an accent on performance measurement, experimentation, and insight. Focus on translating complex data into strategic recommendations, developing self-serve dashboards, and ensuring data quality for global CRM performance.

Location: Hybrid, requiring a minimum of 60% office presence over 12 weeks in London. A 28-day Work from Abroad policy is available.

Company

hirify.global is Europe’s number one downloaded rail app, enabling millions of travelers to find and book tickets across carriers, fares, and journey options.

What you will do

• Lead the CRM Analytics capability, owning frameworks for performance measurement, experimentation, and insight.
• Translate complex data into clear, strategic recommendations for CRM, lifecycle, and retention strategies across markets.
• Develop and evolve dashboard suites, enabling self-serve insight across Commercial and CRM teams.
• Partner closely with Data Science, Machine Learning, and Data Engineering to shape measurement approaches and performance analysis.
• Drive a culture of rigorous experimentation, ensuring effective learning and connecting insights across the martech stack.
• Ensure data quality, tracking accuracy, and governance across CRM measurement.

Requirements

• Significant experience in CRM analytics, lifecycle marketing analytics, or a data-driven CRM environment.
• Strong SQL skills, with daily experience querying large and complex datasets.
• Extensive experience building and enhancing Tableau dashboards (Server and Desktop).
• Proven ability to manage multiple projects and senior stakeholders in a fast-paced, commercial environment.
• Expertise in translating complex datasets into clear, actionable insights that influence channel, lifecycle, and commercial strategy.
• Confidence presenting analytical findings and recommendations to senior stakeholders, driving alignment and data-led decision making.

Culture & Benefits

• Private healthcare & dental insurance.
• Generous work from abroad policy (28 days).
• 2-for-1 share purchase plans and an EV Scheme.
• Extra festive time off and excellent family-friendly benefits.
• Prioritised career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
• Operate a hybrid model, requiring a minimum of 60% office presence over a 12-week period.