Head Of Go-To-Market Content And Product Marketing

TL;DR

Head Of Go-To-Market Content And Product Marketing: Leading the global go-to-market, content, and product marketing strategy for a SaaS platform across Europe with an accent on positioning, messaging, and scalable launch execution. Focus on driving measurable commercial impact, cross-functional leadership, and market insight to support product roadmap and growth.

Location: Leipzig (DE), Munich (DE), or Remote within Europe

Company

hirify.global is a SaaS product company operating a trusted e-procurement platform and integrated marketplace across 12 European countries, with headquarters in Leipzig, Germany.

What you will do

• Own the global go-to-market and product marketing strategy, partnering closely with Product Management and commercial teams.
• Translate product roadmap into launch and rollout plans with clear audiences, channels, messaging, and success metrics.
• Lead and develop Product Marketing, Content Marketing, and Rollout teams under a shared vision.
• Build buyer personas and deepen understanding of customer needs, market trends, and competitive dynamics.
• Own value propositions, messaging architecture, and content strategy supporting web, lead generation, thought leadership, and sales enablement.
• Coordinate launch kits and ensure consistent, scalable execution with local marketing partners.

Requirements

• Location: Must be based in Europe or able to work remotely within Europe
• Significant experience in product marketing and go-to-market roles in B2B/B2G SaaS or platform businesses.
• Strong leadership skills with experience managing and developing teams.
• Excellent collaboration skills across functions and countries, engaging with senior leadership and board level.
• Analytical mindset with comfort in KPIs, funnel metrics, and financial assumptions.
• Growth mindset and passion for understanding customers and markets.

Culture & Benefits

• Flexible working hours and remote or hybrid work options.
• 30+ vacation days and support for work-life balance.
• Access to continuous learning and career development through hirify.global Academy.
• Workations allowing up to 2 months working abroad.
• Comprehensive benefits including health and pension support, bike or public transport ticket.
• Fair corporate culture with experienced management and helpful colleagues.