TL;DR

Head Of Go-To-Market Content And Product Marketing: Leading the global go-to-market, content, and product marketing strategy for a SaaS platform across Europe with an accent on positioning, messaging, and scalable launch execution. Focus on driving measurable commercial impact, cross-functional leadership, and market insight to support product roadmap and growth.

Location: Leipzig (DE), Munich (DE), or Remote within Europe

Company

%hirify_global% is a SaaS product company operating a trusted e-procurement platform and integrated marketplace across 12 European countries, with headquarters in Leipzig, Germany.

What you will do

Own the global go-to-market and product marketing strategy, partnering closely with Product Management and commercial teams.
Translate product roadmap into launch and rollout plans with clear audiences, channels, messaging, and success metrics.
Lead and develop Product Marketing, Content Marketing, and Rollout teams under a shared vision.
Build buyer personas and deepen understanding of customer needs, market trends, and competitive dynamics.
Own value propositions, messaging architecture, and content strategy supporting web, lead generation, thought leadership, and sales enablement.
Coordinate launch kits and ensure consistent, scalable execution with local marketing partners.

Requirements

Location: Must be based in Europe or able to work remotely within Europe
Significant experience in product marketing and go-to-market roles in B2B/B2G SaaS or platform businesses.
Strong leadership skills with experience managing and developing teams.
Excellent collaboration skills across functions and countries, engaging with senior leadership and board level.
Analytical mindset with comfort in KPIs, funnel metrics, and financial assumptions.
Growth mindset and passion for understanding customers and markets.

Culture & Benefits

Flexible working hours and remote or hybrid work options.
30+ vacation days and support for work-life balance.
Access to continuous learning and career development through %hirify_global% Academy.
Workations allowing up to 2 months working abroad.
Comprehensive benefits including health and pension support, bike or public transport ticket.
Fair corporate culture with experienced management and helpful colleagues.