Principal Product Manager (Ads Search Targeting)

TL;DR

Principal Product Manager (Ads Search Targeting): Own the vision, strategy, and roadmap for Microsoft Advertising’s Search Targeting products with an accent on AI-driven scalable advertising solutions and precision targeting. Focus on designing innovative ad targeting features, collaborating cross-functionally, and leading go-to-market efforts to drive measurable advertiser impact.

Location: Must be based in Mountain View, United States with onsite work expected at least four days per week

Salary: $139,900–$304,200 per year depending on location within the US

Company

hirify.global empowers organizations with AI-driven advertising products, fostering a culture of inclusion, respect, and innovation.

What you will do

• Develop and communicate strategy and roadmap for search targeting and controls across Microsoft’s ad ecosystem.
• Represent product to customers and champion their needs internally.
• Make prioritization decisions and drive alignment across engineering, design, and business teams.
• Collaborate with Data Science and ML teams to leverage AI insights for precision targeting.
• Lead go-to-market efforts ensuring product adoption and advertiser impact.
• Shape industry standards and establish Microsoft as a leader in responsible advertising.

Requirements

• Must be based in or able to commute to Mountain View, United States
• Bachelor’s degree and 8+ years in product/service/program management or software development.
• Experience developing digital advertising products and large-scale solutions.
• Experience with A/B testing and search targeting.
• English proficiency at least B2 level

Culture & Benefits

• Inclusive culture based on respect, integrity, and accountability.
• Growth mindset and innovation-driven environment.
• Onsite work expectation with local law compliance.
• Competitive salary with benefits and additional compensation opportunities.