Partner Marketing Manager (SaaS, AI)

TL;DR

Partner Marketing Manager (SaaS, AI): Building and executing joint go-to-market initiatives that drive pipeline growth and expand market presence for a B2B SaaS company with an accent on developing compelling messaging and positioning for Vena’s partner ecosystem. Focus on leading campaign strategy and execution across marketplaces, leveraging automation and AI tools, and analyzing campaign performance.

Location: Remote (Canada)

Company

hirify.global is a fast-growing B2B SaaS company that operates within the corporate performance management software market, empowering finance teams to Plan Better and Achieve More.

What you will do

• Develop, launch, and measure integrated joint marketing campaigns for pipeline growth.
• Lead campaign strategy and execution across marketplaces, including Microsoft and Technology ISV partners.
• Create differentiated partner narratives, messaging, and value propositions.
• Manage partner relationships and ensure alignment across channels.
• Support partner recruitment and growth by creating scalable marketing assets and onboarding kits.
• Analyze campaign performance, provide insights, and contribute recommendations for improvement.
• Leverage automation and AI tools to accelerate campaign build, content generation, and reporting.

Requirements

• 5+ years of B2B partner or channel marketing experience within a SaaS environment, ideally working with technology alliance and ecosystem partners.
• Proven success building and executing end-to-end partner marketing programs that drive measurable channel growth.
• Experience developing and running marketplace marketing campaigns, with an understanding of co-sell and demand-generation motions.
• Strong understanding of partner lifecycle marketing, including partner recruitment, enablement, and activation.
• Excellent project management and organizational skills, capable of managing multiple campaigns, timelines, and stakeholders simultaneously.
• Experience using marketing automation tools (Hubspot), CRM systems (Salesforce), and ABM platforms (6sense).
• Strong data and analytical mindset with the ability to assess performance metrics, identify insights, and optimize campaigns.
• Skilled in collaborating across Marketing, Sales, and Partner teams with excellent communication and relationship management abilities.

Nice to have

• Microsoft ecosystem experience.
• Familiarity with partner marketplaces and co-sell programs.
• Experience with Partner Relationship Management platforms (e.g., Mind Matrix).
• Prior experience implementing AI workflows in marketing or enablement contexts (ChatGPT, Copilot, or custom agents).

Culture & Benefits

• Competitive total rewards packages including an Employee Stock Option Program, Retirement Savings, and 401k Matching Programs.
• Education subsidies, professional development programs, and learning opportunities for personal growth.
• Great health & dental plans, wellness sessions, Employee Assistance Program (EAP), and a free Headspace subscription.
• Global team with offices in Toronto, London, and Indore, collaborating with colleagues around the world.
• Generous leave options for vacation, wellness, personal time, parental support, and volunteering.
• Flexible work culture supporting different ways of working, including remote arrangements.
• Empowerment to actively explore AI best practices and champion innovative AI solutions.