TL;DR

Senior Generative AI Specialist & Tech Lead (Generative AI): Scaling and deepening personalization of a GenAI-powered chatbot solution across Nordic markets, integrating with internal APIs and data sources to deliver personalized guidance. Focus on setting technical direction, refining AI models, optimizing retrieval pipelines, and ensuring architectural scalability and robustness.

Location: Your primary location will be If’s office in Ballerup, Denmark, working in a hybrid setup with fixed team days onsite. Travel is a natural part of the role, and you can expect approximately 10–15 travel days per year, including visits to Nordic markets and occasional trips to our office in Kuala Lumpur.

Company

%hirify_global% is the largest insurance group in the Nordics, providing customer-facing solutions powered by real user insights.

What you will do

Scale the GenAI Assistant from Denmark to all Nordic markets.
Build real-time, production-ready AI systems integrating with internal APIs and data sources for personalized support.
Continuously refine prompts, retrieval pipelines, grounding strategies, and evaluation frameworks to increase accuracy, safety, and customer relevance.
Set the technical direction, ensuring architectural and implementation decisions lead to scalable, robust solutions.
Mentor developers, elevate the squad’s technical maturity, and participate in sparring with other Tech Leads and architects.

Requirements

Solid senior experience in back-end development using Python.
Practical experience with Generative AI models, LLM APIs, and prompt engineering.
Experience integrating AI with production systems, internal data, and APIs.
Experience with RAG patterns or vector databases.
Strong understanding of cloud and DevOps principles (Azure, CI/CD, IaC, Git).
Ability to frame and evaluate AI quality systematically (relevance, reliability, safety).
English: B2 required.
Must be based in Ballerup, Denmark (hybrid setup with fixed team days onsite).

Nice to have

Experience with frameworks such as LangChain or LangGraph.
Knowledge of Azure AI Foundry or other GenAI platforms.
Background from regulated industries such as finance or insurance.

Culture & Benefits

Highly skilled and welcoming professional environment.
Culture built around trust, autonomy, and collaboration.
Modern tech, modern ways of working, and room to innovate.
Career and development opportunities within the largest insurance group in the Nordics.
Hybrid working model and great offices in Ballerup.
Attractive insurance benefits, pension, and wellness offerings.

Hiring process

Screening and interviews conducted on an ongoing basis.
Submit CV via website; no cover letter needed.
Candidates progressing will provide references and a criminal record certificate.
Credit check may be conducted for final candidates.