Strategic Insights Manager

TL;DR

Strategic Insights Manager (Data Analytics): Leading category, cultural, consumer, retailer, and competitive intelligence to inform brand, product, retail, and innovation strategy with an accent on synthesizing complex market signals into actionable insights. Focus on developing executive-ready summaries, supporting marketing messaging, and managing recurring insights cadence aligned with U.S. Pacific Time collaboration hours.

Location: Remote with collaboration during core hours 10am–2pm CST, must work aligned with U.S. time zones

What you will do

• Conduct regular marketplace scans covering competitors, category dynamics, cultural signals, and retailer movements
• Synthesize insights from diverse data sources including consumer panels, sales data, social listening, and secondary research
• Develop concise, executive-ready insight summaries highlighting opportunities, risks, and strategic implications
• Support packaging development, product briefs, retailer storytelling, trend perspectives, and brand strategy initiatives
• Partner with Marketing to translate insights into messaging frameworks and creative territories
• Maintain organized libraries of trends, competitors, and consumer learnings for easy reference

Requirements

• 3+ years experience in market research, insights, strategy, or brand analysis
• Exceptional English communication skills for cross-cultural and asynchronous collaboration with U.S.-based stakeholders
• Proven ability to turn raw data into clear, structured narratives with actionable takeaways
• Strong qualitative and quantitative synthesis skills
• Highly organized and proactive with ability to manage recurring insights cadence independently
• Comfortable working autonomously and identifying new opportunities

Nice to have

• Experience with market and consumer intelligence platforms (Numerator, SimilarWeb, Google Trends, social listening tools)
• Familiarity with Airtable, Google Workspace, and presentation tools (Google Slides, Canva, Figma, Keynote)

Culture & Benefits

• Permanent work from home
• Immediate hiring
• Steady freelance job
• Part-time schedule: 20 hours per week, 4 hours per day, Monday to Friday
• Collaboration during core hours 10am–2pm CST