TL;DR

Senior Manager Customer Marketing: Owns strategy and execution of lifecycle and advocacy programs to drive adoption, retention, and expansion for a cloud education platform. With an accent on customer lifecycle management, data-driven marketing automation, and cross-functional leadership. Focus on designing scalable multi-channel journeys, building advocacy programs, and improving customer health metrics.

Location: Remote with flexible work arrangements

Salary: $95,000—$122,500 CAD annually

Company

%hirify_global% is a cloud company modernizing education and building the Future of Work with innovative learning environments and solutions.

What you will do

Define and own customer marketing strategy and roadmap across onboarding, adoption, renewal, expansion, and advocacy.
Design and oversee targeted lifecycle campaigns and multi-channel journeys (email, in-app, webinars, events).
Partner with Customer Success and Sales to reduce churn, drive expansion, and build customer health reporting.
Lead customer advocacy programs including reviews, case studies, and references.
Use marketing automation and data platforms to build scalable journeys and dashboards.
Lead cross-functional teams and mentor junior marketers.

Requirements

7+ years experience in customer or lifecycle marketing, preferably in B2B SaaS or edtech.
Advanced marketing automation and CRM expertise (e.g., Pardot, Salesforce).
Strong data-driven decision making and customer segmentation skills.
Excellent written and verbal communication skills in English.
Ability to lead cross-functional teams and influence senior stakeholders.
Familiarity with AI applications in marketing is a plus.

Culture & Benefits

Flexible work arrangements and remote-friendly environment.
Tuition reimbursement and paid days off for education-related activities.
Employee wellbeing programs including mental health services and financial planning.
Competitive benefits package and retirement planning.
Paid volunteer days and social events.
Dog-friendly offices in multiple locations.