Senior Manager Customer Marketing

TL;DR

Senior Manager Customer Marketing: Owns strategy and execution of lifecycle and advocacy programs to drive adoption, retention, and expansion for a cloud education platform. With an accent on customer lifecycle management, data-driven marketing automation, and cross-functional leadership. Focus on designing scalable multi-channel journeys, building advocacy programs, and improving customer health metrics.

Location: Remote with flexible work arrangements

Salary: $95,000—$122,500 CAD annually

Company

hirify.global is a cloud company modernizing education and building the Future of Work with innovative learning environments and solutions.

What you will do

• Define and own customer marketing strategy and roadmap across onboarding, adoption, renewal, expansion, and advocacy.
• Design and oversee targeted lifecycle campaigns and multi-channel journeys (email, in-app, webinars, events).
• Partner with Customer Success and Sales to reduce churn, drive expansion, and build customer health reporting.
• Lead customer advocacy programs including reviews, case studies, and references.
• Use marketing automation and data platforms to build scalable journeys and dashboards.
• Lead cross-functional teams and mentor junior marketers.

Requirements

• 7+ years experience in customer or lifecycle marketing, preferably in B2B SaaS or edtech.
• Advanced marketing automation and CRM expertise (e.g., Pardot, Salesforce).
• Strong data-driven decision making and customer segmentation skills.
• Excellent written and verbal communication skills in English.
• Ability to lead cross-functional teams and influence senior stakeholders.
• Familiarity with AI applications in marketing is a plus.

Culture & Benefits

• Flexible work arrangements and remote-friendly environment.
• Tuition reimbursement and paid days off for education-related activities.
• Employee wellbeing programs including mental health services and financial planning.
• Competitive benefits package and retirement planning.
• Paid volunteer days and social events.
• Dog-friendly offices in multiple locations.