Product Marketing Specialist (Fraud)

TL;DR

Product Marketing Specialist (Fraud): Develop and execute B2B marketing strategies for fraud prevention solutions with an accent on product narrative, go-to-market execution, and cross-functional collaboration. Focus on defining product positioning, coordinating marketing campaigns, and supporting sales enablement in the fintech domain.

Location: Toronto, Canada

Company

hirify.global empowers Canadians to transact digitally with confidence by providing payment and value exchange services, focusing on security and innovation in the digital economy.

What you will do

• Define and articulate product story and value proposition for fraud prevention solutions.
• Coordinate integrated marketing deliverables across digital, content, and events.
• Collaborate with product, sales, communications, and research teams in agile squads.
• Conduct market and competitor research to inform positioning and campaigns.
• Track marketing KPIs and summarize results for optimization.
• Develop sales enablement materials to support partner conversations.

Requirements

• Location: Must be based in Canada
• 4–8 years of B2B marketing experience, ideally in financial services, fintech, or fraud prevention.
• Strong project management, organizational, and communication skills.
• Ability to translate complex concepts into clear business language.
• Analytical and data-driven with experience measuring marketing performance.
• Collaborative and proactive in cross-functional environments.

Culture & Benefits

• Work with talented, passionate colleagues driven by a common goal.
• Core values that define and guide excellence.
• Compensation linked to individual and corporate performance with multiple benefits.
• Investment in education and professional development.