TL;DR

Product Marketing Specialist (Fraud): Supports the development and execution of B2B marketing strategies for fraud prevention solutions with an accent on product narrative, go-to-market activities, and coordinating marketing programs. Focus on translating technical details into compelling business materials and engaging financial institutions and enterprise partners.

Location: Hybrid in Toronto, Canada

Salary: $85,000–$110,000

Company

%hirify_global% is a Canadian financial technology company founded in 1984, providing secure digital payments, identity verification, and fraud protection to connect banks, businesses, and individuals.

What you will do

Define and articulate the product story and value proposition for fraud prevention solutions.
Translate technical details into clear, compelling materials for business audiences.
Coordinate integrated marketing deliverables across digital, content, and events.
Partner with product, sales, communications, and research teams in agile squads.
Conduct market and competitor research to inform positioning and campaigns.
Develop presentations, one-pagers, and case studies to support sales and partner conversations.

Requirements

4–8 years of experience in B2B marketing, ideally in financial services, fintech, or fraud prevention.
Strong project management, organizational, and communication skills.
Ability to translate complex concepts into clear business language.
Analytical and data-driven, with experience measuring and improving marketing performance.
Collaborative and proactive, with comfort working in evolving, cross-functional environments.
Must be able to work in a hybrid model in Toronto, Canada.

Culture & Benefits

Generous vacation and wellness days.
Comprehensive employer-paid benefits coverage.
Market-leading employer-funded RRSP program.
Flexible hybrid work model for better work-life balance.
Access to a free and confidential 24/7 employee & family assistance program.
Pregnancy and parental leave top-up.