TL;DR

Integrated Campaigns Marketing Manager (PLG): Design and execute multi-channel campaigns to accelerate product-led growth, self-serve adoption, and revenue expansion with an accent on PLG funnel strategy, data-driven user journeys, and cross-functional collaboration. Focus on building integrated campaigns that connect acquisition with in-product engagement, optimizing conversion and retention through experimentation and analytics.

Location: Remote (United States)

Company

%hirify_global% is a trusted commerce network platform enabling brands, suppliers, and retailers to optimize e-commerce experiences and accelerate growth across multiple channels.

What you will do

Design integrated campaigns fueling all PLG funnel stages from awareness to expansion.
Partner with growth, product marketing, and RevOps teams to unify paid, owned, and in-product channels.
Lead end-to-end campaign execution across digital, content, in-app, email, social, and events.
Monitor and analyze campaign performance, using A/B and multivariate testing to optimize key conversion points.
Collaborate with Sales and Customer Success to nurture users from self-serve to enterprise.

Requirements

Must be located in the United States or able to work remotely within US time zones.
5+ years B2B marketing experience with 3+ years in PLG roles in SaaS.
Proven success designing data-informed cross-channel campaigns.
Strong analytical skills and experience with MarTech platforms like Asana, Marketo, Salesforce.
Excellent communication and project management skills.
Experience with PLG principles including freemium models, PQLs, and product activation.

Culture & Benefits

Remote-first work environment with generous paid time off and wellness days.
Comprehensive medical, dental, vision benefits starting Day 1 with HSA contributions.
6% 401(k) match and various insurance plans including life and pet insurance.
Career development opportunities and tuition assistance.
Remote work stipend and team-building activities.

Hiring process

Structured interviews assessing marketing expertise and cultural fit.
Evaluation of campaign strategy and data-driven decision-making skills.
Possibly technical assessments related to marketing tools and analytics.