Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Managing and bringing new Crypto products to market with an accent on go-to-market strategies, customer insights, and campaign execution. Focus on developing data-driven marketing plans, running experiments, and scaling product marketing efforts globally.

Location: Remote

Salary: PLN 18,400 - 29,100 gross monthly (Poland)

Company

hirify.global is a global fintech company offering a financial super app with products including spending, saving, investing, and crypto services, serving over 65 million customers worldwide.

What you will do

• Identify customer needs and create actionable insights for product teams globally
• Drive go-to-market launches by developing audience strategy, messaging, and positioning
• Develop research plans to uncover customer insights and validate product roadmaps
• Collaborate with Product and Marketing teams to execute campaigns based on customer insights
• Run experiments to test hypotheses and inform marketing strategies
• Scale product marketing efforts by operationalising resources for regional teams

Requirements

• Experience in B2C product marketing in fast-paced, hyper-growth global tech companies
• Knowledge of Crypto markets and competitive landscape
• Expertise in strategic direction and project management of complex go-to-market campaigns
• Strong communication and interpersonal skills for dynamic environments
• Ability to analyze data into actionable insights for campaigns and product development

Culture & Benefits

• Inclusive and diverse workplace with a strong focus on employee experience
• Remote work options with global team collaboration
• Recognition as a Great Place to Work™
• Opportunities to work on innovative fintech and crypto products