TL;DR

Search Data Analyst: Analyze and interpret search engine data to identify and validate fashion trends with an accent on generative engine optimization and consumer shopping behavior. Focus on developing actionable insights and reports to inform strategic decisions in product, marketing, and brand experience.

Location: Onsite in Amsterdam, Netherlands

Company

%hirify_global% is a globally recognized lifestyle brand known for accessible luxury and a strong presence in fashion, art, music, entertainment, and sport.

What you will do

Analyze search data to identify consumer shopping behavior and fashion trends
Develop and drive the Generative Engine Optimization roadmap
Create monthly insight reports on product categories, aesthetics, and trends
Collaborate with search data and tool providers
Present actionable insights to senior stakeholders across Product, Marketing, and Consumer Brand Experience

Requirements

Location: Must be onsite in Amsterdam, Netherlands
Bachelor’s degree in Business, Data Analytics, or related field
3+ years of experience in data analysis, preferably in fashion, retail, or consumer goods
Experience with search data analysis tools like Google Trends
Strong analytical and communication skills
English proficiency: at least B2 level

Nice to have

Experience in fashion or premium consumer brand industry
Experience with search intelligence providers (Trajaan.io, Glimpse, SEMrush)
Applied AI experience in business or study projects
Knowledge of global fashion trends and market dynamics

Culture & Benefits

Exclusive onsite gym, fitness classes, meditation studio, and wellbeing programs
Extensive food and beverage offerings, social events, and team activities
Career development through PVH University training programs
Employee discounts and involvement in seasonal market launches