Search Data Analyst

TL;DR

Search Data Analyst: Analyze and interpret search engine data to identify and validate fashion trends with an accent on generative engine optimization and consumer shopping behavior. Focus on developing actionable insights and reports to inform strategic decisions in product, marketing, and brand experience.

Location: Onsite in Amsterdam, Netherlands

Company

hirify.global is a globally recognized lifestyle brand known for accessible luxury and a strong presence in fashion, art, music, entertainment, and sport.

What you will do

• Analyze search data to identify consumer shopping behavior and fashion trends
• Develop and drive the Generative Engine Optimization roadmap
• Create monthly insight reports on product categories, aesthetics, and trends
• Collaborate with search data and tool providers
• Present actionable insights to senior stakeholders across Product, Marketing, and Consumer Brand Experience

Requirements

• Location: Must be onsite in Amsterdam, Netherlands
• Bachelor’s degree in Business, Data Analytics, or related field
• 3+ years of experience in data analysis, preferably in fashion, retail, or consumer goods
• Experience with search data analysis tools like Google Trends
• Strong analytical and communication skills
• English proficiency: at least B2 level

Nice to have

• Experience in fashion or premium consumer brand industry
• Experience with search intelligence providers (Trajaan.io, Glimpse, SEMrush)
• Applied AI experience in business or study projects
• Knowledge of global fashion trends and market dynamics

Culture & Benefits

• Exclusive onsite gym, fitness classes, meditation studio, and wellbeing programs
• Extensive food and beverage offerings, social events, and team activities
• Career development through PVH University training programs
• Employee discounts and involvement in seasonal market launches