Data Analyst - Marketing Analytics

TL;DR

Data Analyst (Marketing Analytics): Gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of marketing initiatives with an accent on the design and management of data collection and analytics solutions. Focus on delivering cross-channel performance views, developing A/B testing strategies, and using predictive analytics to inform marketing decisions.

Location: Hybrid, with a minimum of 3 days a week in the Saint-Mandé office (Paris, France) and 2 days working from home.

Company

hirify.global is a global leader in gaming creating original and memorable gaming experiences.

What you will do

• Help stakeholders make data-driven decisions by translating business questions into analytics projects.
• Deliver cross-channel performance insights and recommendations for marketing initiatives.
• Provide data analysis and reporting to identify trends and opportunities across various segments.
• Work with marketing teams to measure effort effectiveness and develop testing strategies, including A/B and multivariate tests.
• Use predictive analytics and develop robust analytic processes to frame campaign expectations and inform marketing strategies.
• Create, guide, and distribute data and insights via regular and ad-hoc reporting utilizing various analytics tools.

Requirements

• Proven analytical skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Strong quantitative skills and experience utilizing scientific analytic methods, qualitative methods, quantitative analysis techniques, and predictive modeling.
• Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner.
• In-depth knowledge of SQL and Excel.
• Experience in generating insights from customer-level data and aggregated data sources.
• Programming experience with Python, R, or comparable statistical modeling tools is a plus.

Culture & Benefits

• Profit Sharing, yearly company saving plan, 25 paid time off + 12 additional paid days off.
• 50% of your transportation pass paid by the company, lunch vouchers (9€/day), healthcare for you and your family.
• Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
• Gym available in the building.
• Hybrid work model offering flexibility and work-life balance.

Hiring process

• [30 minutes]: Phone call with a Recruiter.
• [60 minutes]: Visio interview with the manager of the role and a Recruiter.
• [60 minutes]: A take-home case study to complete and present to the team.
• [60 minutes]: Visio interview with the Senior Director of Marketing Analytics.