TL;DR

Marketing Manager, Education Industry: Driving %hirify_global%'s expansion in the education industry vertical by crafting strategic marketing and communications plans. Focus on providing deep insights into K12 and higher education IT decision-maker audiences and developing compelling marketing content.

Location: %hirify_global% is proud to support a hybrid/remote work culture. We are open to hybrid candidates based near our San Jose, CA and Irvine, CA offices as well as remote candidates in other offsite US locations.

Salary: $130,000–$215,000

Company

%hirify_global% is a product company building innovative technology solutions with a focus on global impact and expansion in the education industry vertical.

What you will do

Create marketing strategies and campaigns for K12 schools/districts and higher education institutions.
Provide deep insights into IT decision-maker buyer audiences to inform marketing and product development.
Craft foundational materials including messaging, personas, competitive positioning, and customer journeys.
Develop compelling marketing content and collateral such as white papers, datasheets, and digital advertising assets.
Develop impactful channel marketing programs for key partners.
Monitor and analyze campaign performance to drive continuous improvement.

Requirements

Exceptional experience in relevant B2B vertical marketing in the technology sector.
Deep understanding of and experience marketing to the education IT decision-maker buyer audience (K12 schools/districts and higher education).
Channel marketing experience.
Ability to lead, collaborate, and influence across functions and groups.
Strong analytical skills.
Willingness to travel up to 15%.

Culture & Benefits

Hybrid/remote work model with flexibility.
Inclusive and diverse global company culture.
Comprehensive and competitive benefits packages.
Culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.