Marketing Manager, Education Industry

TL;DR

Marketing Manager, Education Industry: Driving hirify.global's expansion in the education industry vertical by crafting strategic marketing and communications plans. Focus on providing deep insights into K12 and higher education IT decision-maker audiences and developing compelling marketing content.

Location: hirify.global is proud to support a hybrid/remote work culture. We are open to hybrid candidates based near our San Jose, CA and Irvine, CA offices as well as remote candidates in other offsite US locations.

Salary: $130,000–$215,000

Company

hirify.global is a product company building innovative technology solutions with a focus on global impact and expansion in the education industry vertical.

What you will do

• Create marketing strategies and campaigns for K12 schools/districts and higher education institutions.
• Provide deep insights into IT decision-maker buyer audiences to inform marketing and product development.
• Craft foundational materials including messaging, personas, competitive positioning, and customer journeys.
• Develop compelling marketing content and collateral such as white papers, datasheets, and digital advertising assets.
• Develop impactful channel marketing programs for key partners.
• Monitor and analyze campaign performance to drive continuous improvement.

Requirements

• Exceptional experience in relevant B2B vertical marketing in the technology sector.
• Deep understanding of and experience marketing to the education IT decision-maker buyer audience (K12 schools/districts and higher education).
• Channel marketing experience.
• Ability to lead, collaborate, and influence across functions and groups.
• Strong analytical skills.
• Willingness to travel up to 15%.

Culture & Benefits

• Hybrid/remote work model with flexibility.
• Inclusive and diverse global company culture.
• Comprehensive and competitive benefits packages.
• Culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.