TL;DR

Marketing Manager (CEE): Driving go-to-market strategies and content development for %hirify_global% products across Central and Eastern Europe with an accent on understanding customer behavior and competitive landscapes. Focus on creating data-driven stories, managing complex campaigns, and scaling creative marketing efforts.

Location: This role supports the CEE market. Compensation is specified for Krakow, Poland or other locations within Poland, indicating a base in Poland with a hybrid work format.

Salary: PLN17,000–PLN20,000 gross monthly (Poland)

Company

%hirify_global% is a fast-growing global financial super app aiming to give customers more control and freedom over their money with a wide range of products.

What you will do

Identify user needs by deeply understanding customer behaviour to create data-driven stories and content.
Independently drive impactful go-to-market product launches, owning audience, messaging, and communication strategies.
Develop research plans to uncover customer insights and stay on top of the competitive landscape.
Create market-leading campaign calendars to drive engagement across the entire funnel.
Own tone of voice and style guides for the CEE market and adapt global campaigns to local nuances.
Run experiments to test hypotheses and bring analytical rigour to campaigns for informing strategy.

Requirements

3+ years of creative experience in B2C marketing in a fast-paced environment.
Knowledge of markets and the competitive landscape in fintech or payments.
Extensive experience developing stories and compelling content to drive conversion.
Experience setting strategic direction and project managing complex cross-functional campaigns.
Solid track record in planning and creating editorial and commercial content, and developing content strategies.
Ability to analyse and distil data into actionable insights to inform campaign strategy.
Fluency in English and Fluency in Romanian.

Culture & Benefits

Work in a diverse, dynamic, and multicultural team.
Part of a company recognized as a Great Place to Work™.
Opportunity to work remotely and from offices (hybrid model).
Focus on outstanding employee experience and an inclusive workplace.