Marketing Manager (CEE)

TL;DR

Marketing Manager (CEE): Driving go-to-market strategies and content development for hirify.global products across Central and Eastern Europe with an accent on understanding customer behavior and competitive landscapes. Focus on creating data-driven stories, managing complex campaigns, and scaling creative marketing efforts.

Location: This role supports the CEE market. Compensation is specified for Krakow, Poland or other locations within Poland, indicating a base in Poland with a hybrid work format.

Salary: PLN17,000–PLN20,000 gross monthly (Poland)

Company

hirify.global is a fast-growing global financial super app aiming to give customers more control and freedom over their money with a wide range of products.

What you will do

• Identify user needs by deeply understanding customer behaviour to create data-driven stories and content.
• Independently drive impactful go-to-market product launches, owning audience, messaging, and communication strategies.
• Develop research plans to uncover customer insights and stay on top of the competitive landscape.
• Create market-leading campaign calendars to drive engagement across the entire funnel.
• Own tone of voice and style guides for the CEE market and adapt global campaigns to local nuances.
• Run experiments to test hypotheses and bring analytical rigour to campaigns for informing strategy.

Requirements

• 3+ years of creative experience in B2C marketing in a fast-paced environment.
• Knowledge of markets and the competitive landscape in fintech or payments.
• Extensive experience developing stories and compelling content to drive conversion.
• Experience setting strategic direction and project managing complex cross-functional campaigns.
• Solid track record in planning and creating editorial and commercial content, and developing content strategies.
• Ability to analyse and distil data into actionable insights to inform campaign strategy.
• Fluency in English and Fluency in Romanian.

Culture & Benefits

• Work in a diverse, dynamic, and multicultural team.
• Part of a company recognized as a Great Place to Work™.
• Opportunity to work remotely and from offices (hybrid model).
• Focus on outstanding employee experience and an inclusive workplace.