Paid Social Specialist

TL;DR

Paid Social Specialist: Planning, launching, and optimizing paid social campaigns across platforms like LinkedIn, Meta, Reddit, and YouTube with an accent on driving full-funnel initiatives, including high-visibility brand and bottom-of-funnel campaigns. Focus on translating strategy into execution, developing new creative ideas, analyzing performance, and experimenting with A/B tests and AI tools to improve results and efficiency.

Location: Remote from Estonia. Hybrid work mode is available for team members near office hubs in San Diego, Prague, Dublin, Nicosia, and Tallinn (2–3 in-office days per week).

Company

hirify.global is a powerful work management platform focused on collaboration and productivity.

What you will do

• Own paid social campaigns from ideation to execution, including audience building, content briefs, setup, optimization, and reporting.
• Manage LinkedIn campaigns end-to-end and support Meta, Reddit, and YouTube campaigns.
• Translate strategy into day-to-day delivery, taking direction from your Team Lead and Director.
• Develop new creative ideas and propose angles, hooks, formats, and briefs for design and content teams.
• Analyze performance trends and provide clear recommendations for improvements.
• Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
• Explore and implement new AI tools, automation, and best practices to streamline workflows.

Requirements

• 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads.
• Strong execution skills and the ability to independently build, launch, and manage campaigns.
• Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
• Strong communication skills and comfort working cross-functionally with design and content teams.

Nice to have

• Familiarity with Excel and BI analytics tools, or a willingness to learn.
• Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
• A self-driven learning mindset to stay updated with B2B social trends.

Culture & Benefits

• 28 calendar days of paid vacation and sick leave compensation.
• Life insurance, health insurance, and fitness plan (800 EUR/year).
• Parental leave and 2 volunteer days.
• Full-remote & On-demand access to Co-working space.
• Utility allowance (30 EUR/month, subject to taxation).
• Customer-focused, collaborative, creative, and committed culture with an emphasis on ownership.

Hiring process

• Interview with the Recruiter.
• Home test.
• Technical Interview.
• Final Interview.