Product Marketing Manager (Offshore)

TL;DR

Product Marketing Manager (Offshore): Defining, positioning, and communicating the value of hirify.global’s offshore digital and service portfolio worldwide with an accent on crafting compelling narratives and driving global go-to-market initiatives. Focus on leveraging market and customer insights to refine product development and marketing plans, and accelerating AI-augmented marketing workflows.

Location: This position is based in UK, Aberdeen, London, or Glasgow. Hybrid work model.

Company

hirify.global enables clients to navigate changing environments by unlocking the value of data, specializing in offshore digital and service portfolios.

What you will do

• Craft compelling product positioning and messaging for global offshore audiences.
• Lead global go-to-market initiatives, including launch campaigns and promotions.
• Support sales teams with high-impact sales kits, web content, and training.
• Analyze market and customer insights to inform product development and marketing plans.
• Guide consistency of messaging across digital channels and events.
• Define KPIs, monitor campaign performance, and adapt GTM strategies using data.
• Advance the adoption and implementation of GenAI tools in product marketing workflows.

Requirements

• 3+ years of experience in B2B product marketing, ideally within Offshore Oil & Gas, Offshore Wind, Marine, SaaS, or Weather Intelligence.
• Solid understanding of offshore operations and/or weather-related services.
• Hands-on experience with CRM and marketing automation tools (HubSpot preferred).
• Great English communication skills, both written and verbal.
• Strong analytical mindset with the ability to interpret data into actionable decisions.
• Collaborative working style with experience partnering across functions.
• Curiosity and openness to adopting AI-assisted tools.

Culture & Benefits

• Global mission focused on unlocking the value of data.
• Smart, creative, and innovative international environment.
• Hybrid work model.
• International development opportunities for professional growth.