Senior Paid Media Specialist

TL;DR

Senior Paid Media Specialist (Marketing): Drive growth by planning, executing, and optimizing full-funnel paid media campaigns with an accent on LinkedIn and B2B audiences. Focus on executing ABM strategies, data-driven campaign optimization, and cross-functional collaboration to generate qualified leads and measurable business results.

Location: Stockholm, Sweden (onsite)

Company

hirify.global is a global innovator blending technology and soundtracking with a startup mentality, headquartered in Stockholm with offices worldwide.

What you will do

• Develop, manage, and optimize paid media campaigns across LinkedIn, Meta, YouTube, Google, and other platforms.
• Execute and scale ABM strategies targeting high-value B2B accounts.
• Collaborate with Sales, MarTech, B2B Marketing, and Analytics teams for strategic alignment and tracking.
• Continuously monitor performance, run A/B tests, and make data-driven adjustments to improve campaign results.
• Stay updated on paid media trends and best practices to drive innovation.

Requirements

• 5+ years experience managing paid media campaigns with proven LinkedIn expertise
• Deep knowledge of B2B and B2C paid strategies across multiple platforms
• Proven experience with ABM strategies and B2B lead generation tactics
• Experience with campaign management systems (e.g., Smartly.io) and strong analytical and communication skills
• Ability for agile, data-driven optimization and strong collaboration skills

Nice to have

• Experience with Marketing Automation Platforms and CRM systems such as Salesforce

Culture & Benefits

• Global company with a startup mentality and diverse, inclusive workplace
• Collaborative and innovative environment focused on transforming soundtracking