Wealth Product Marketing Manager (Fintech)

TL;DR

Wealth Product Marketing Manager (Fintech): Define and communicate wealth management propositions, translating investment expertise into clear customer narratives with an accent on strategic positioning and go-to-market execution. Focus on shaping messaging, driving adoption, and aligning product innovation with customer needs and commercial priorities.

Location: Milan office with at least 2 days in-office presence per week (hybrid)

Company

hirify.global is a pan-European digital wealth manager focused on improving financial well-being through technology, headquartered in London with offices in Italy and the UK.

What you will do

• Define and refine messaging and positioning for wealth management products and services.
• Translate complex investment concepts into clear, engaging messages for clients and internal teams.
• Lead go-to-market initiatives and coordinate launch plans across teams.
• Collaborate with Investment and Advisory teams to ensure product relevance and strong narratives.
• Monitor marketing and commercial KPIs to inform strategy adjustments.
• Stay updated on industry trends, competitor strategies, and regulatory developments.

Requirements

• Based in Milan with hybrid work policy requiring 2 days in-office per week
• Master’s degree in Economics, Finance, Marketing, or related field.
• 7+ years experience in wealth management, product marketing, or investment communications.
• Strong understanding of Discretionary Portfolio Management and retail wealth management.
• Excellent communication and storytelling skills for financial topics.
• Experience in UK and/or Italian wealth management markets preferred.
• Professional certifications such as CFA, CAIA, or CIIA strongly recommended.

Culture & Benefits

• Health insurance and wellness plan.
• Fee-free investments on hirify.global platform.
• Incentive scheme and career development opportunities.
• Training opportunities and regular office social events.