Field Marketing Lead (APJ)

TL;DR

Field Marketing Lead (APJ): Lead and execute field marketing strategies and large-scale events focused on the APAC region, especially Japan and South Korea, to drive pipeline and partner growth with an accent on cross-cultural collaboration and data-driven ROI. Focus on planning and managing flagship events, aligning marketing with sales, and adapting global strategies to local market needs.

Location: Tokyo, Japan with hybrid work setup

Company

hirify.global is a global communications platform powered by Language AI, enabling businesses and individuals worldwide to break down language barriers with human-sounding translations and intelligent writing suggestions.

What you will do

• Build and drive field marketing strategy for APAC, focusing on Japan and South Korea in partnership with GTM teams
• Collaborate with sales and marketing to align activities with business objectives and pipeline needs
• Drive lead generation through field events and executive targeted events to accelerate deals
• Plan and execute large-scale flagship events adapting global strategies for local success
• Develop and execute co-marketing programs with global and local partners
• Measure ROI and use data to optimize field marketing activities

Requirements

• Must have professional proficiency in English and Japanese
• At least 5 years of experience in large-scale field marketing campaigns in global B2B tech organizations
• Strong project management skills and ability to work under pressure
• Proven ability to lead large-scale events from conception to execution
• Experience managing event budgets and driving marketing campaigns for attendance and engagement
• Collaborative mindset and ability to work cross-functionally in a dynamic environment

Culture & Benefits

• Diverse international team with over 90 nationalities and global presence
• Open communication and regular feedback culture
• Hybrid work with flexible hours and in-person team events
• Monthly hack days to pursue passion projects and cross-team collaboration
• 20 days annual leave plus mental health resources
• Competitive benefits tailored to location and virtual shares for employee ownership