Marketing Manager, User Acquisition (Mobile Game)

TL;DR

Marketing Manager, User Acquisition (Mobile Game): Developing and executing comprehensive user acquisition strategies across global markets and multiple channels for a top-grossing global mobile title with an accent on optimizing large-scale marketing budgets and ensuring strong cost efficiency. Focus on leveraging data analysis to identify trends, improving predictive modeling, and adapting to privacy changes.

Location: Required in-office 3 days: Monday, Tuesday and Wednesday at Tokyo Studio, Japan

Company

hirify.global is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences like "MONOPOLY GO!" and "Monster Hunter Now".

What you will do

• Develop and execute comprehensive user acquisition strategies across global markets and multiple channels.
• Lead, monitor, and optimize large-scale marketing budgets, ensuring strong cost efficiency and alignment with key performance metrics.
• Troubleshoot data discrepancies, tracking issues, and attribution anomalies in collaboration with partners.
• Work with internal creative teams and external agencies to produce high-performing performance creatives.
• Partner with the Data Science team to evolve UA measurement frameworks and adapt to SKAN and Android privacy changes.
• Conduct structured data analysis to identify trends, evaluate campaign performance, and generate clear insights.

Requirements

• 4+ years of experience in mobile media buying across major advertising platforms such as paid social, Google Ads, Apple Search Ads, Meta, TikTok, DSPs, and ad networks.
• Demonstrated experience presenting campaign results and future plans to executive leadership.
• Proven ability to manage large monthly budgets across multiple channels (ideally $100K+ per month).
• A thorough understanding of the impact of upcoming privacy changes on mobile tracking from Android and iOS.
• Experience writing creative briefs and running A/B tests for creatives and app store assets.
• Business-level English and Japanese communication skills, with the ability to lead meetings.

Nice to have

• Active Monster Hunter Now player or enjoy other Niantic games.
• Experience working in international or multi-regional marketing environments.
• Mobile game industry experience.
• SQL experience.

Culture & Benefits

• Work for a global interactive entertainment and mobile-first video game company with award-winning titles.
• Opportunity to drive large-scale mobile growth and influence strategic direction for a flagship franchise.
• Collaborate closely with cross-functional teams including Product, Data Science, Creative, and Marketing.
• Join a world-class team supported by proprietary technology, recognized as one of Fast Company’s “World’s Most Innovative Companies.”
• Operate in a fast-paced hybrid environment across global markets.