TL;DR

Content Marketing Manager (DeFi): Leading content marketing initiatives to drive traffic, engagement, and customer retention for a cryptocurrency exchange with an accent on educating sophisticated investors and promoting thought leadership. Focus on developing editorial strategies, managing content distribution across social channels, and optimizing performance.

Location: Remote, work from anywhere globally

Company

%hirify_global% is one of the oldest cryptocurrency exchange platforms, committed to empowering individuals with financial freedom through innovative, reliable, and accessible technology.

What you will do

Lead all content marketing initiatives to drive traffic, engagement, leads, sales, and customer retention.
Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
Develop and manage editorial calendar and organization workflows, ensuring content consistency with brand voice.
Manage channel distribution for digital content hubs and all supporting social channels, including email/newsletter.
Produce well-sourced, educational editorial content for the %hirify_global% blog and partner initiatives.
Be involved in editing %hirify_global% Alpha, a flagship research product, and promote %hirify_global%'s thought leadership and products.

Requirements

Experience creating content for the web and growing a social audience.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Ability to analyze and report on content and social performance.
Experience with Wordpress, Google Analytics, and top social channels.
Project management skills with the ability to manage priorities and deliver results.
English: B2+ required

Culture & Benefits

Flexible work and remote-friendly culture.
Mentorship, growth, and career development opportunities.
Supportive team environment focused on collaboration and innovation.
Competitive pay and learning & knowledge sharing.
Team-building and social activities (online & in-person).
Autonomy and direct impact on the brand’s narrative.