TL;DR

Growth Lead (Fintech): Driving strategic expansion and market penetration for a fintech solution in Algeria with an accent on local partnerships, community building, and digital marketing campaigns. Focus on optimizing user conversion, adapting product to local needs, and leveraging data for continuous improvement.

Location: Remote (Algeria)

Company

%hirify_global% is a fintech company backed by top investors like Sequoia Capital and Y Combinator, focused on helping people in distressed economies secure and grow their wealth.

What you will do

Craft and execute a localized growth strategy for Algeria.
Build strong communities and brand advocates through local partnerships and outreach.
Collaborate with grassroots initiatives, universities, and NGOs to enhance financial literacy.
Own digital marketing, referral, and retention campaigns to drive user growth.
Optimize conversion funnels and engagement metrics using data and experimentation.
Collaborate with global product teams to adapt offerings to Algerian user needs.

Requirements

Proven experience in growth marketing, digital strategy, or business development.
Fluency in Arabic, French, and English is a strong advantage.
Strong grasp of performance analytics tools (Google Analytics, Facebook Ads Manager).
Exceptional communication and relationship-building skills.
Passion for financial inclusion and impact-driven innovation.

Culture & Benefits

Pride in making a difference in people’s lives.
Compassionate, proactive, and empathetic approach.
Creative, curious, and resilient problem-solving.
Open-minded, non-discriminatory, and inclusive culture.