Channel Manager (YouTube)

TL;DR

Channel Manager (YouTube): Managing, publishing, and optimizing video content across various social platforms, with an accent on YouTube growth strategy and audience engagement. Focus on data-driven performance analysis and content maximisation to expand reach.

Company

hirify.global is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month.

What you will do

• Publish content directly to social accounts (YouTube, Instagram, TikTok, X, Facebook) while maintaining brand voice.
• Develop and execute a YouTube growth strategy aligned with editorial priorities.
• Identify opportunities to expand audience reach and increase engagement through YouTube features like metadata and strategic publishing.
• Collaborate with the Originals Video team to maximize content performance and support new formats.
• Analyze performance data and audience insights to refine strategy and report regularly on channel performance.
• Ensure effective cross-platform promotion of video content by collaborating with other departments.

Requirements

• Minimum 2 years of experience managing YouTube channels, with proven ability to write metadata, create thumbnails, and grow audiences.
• Skilled at turning analytics into actionable publishing strategies.
• Strong interest in News, Fashion, or Sports content, with a keen eye for engaging audiences.
• Ability to work effectively across teams to maximize performance and reach.

Nice to have

• Experience setting up and running your own YouTube channel.

Culture & Benefits

• Play a key role in hirify.global’s ambitious video growth strategy.
• Directly influence audience growth and engagement through publishing and optimization.
• Work in a dynamic newsroom environment where innovation and experimentation are encouraged.
• Opportunity to make a significant mark within a leading media brand on a focused, 2-month project.