Customer Marketing Associate (SaaS)

TL;DR

Customer Marketing Associate (SaaS): Executing customer marketing strategies to deepen product adoption and strengthen loyalty, and uncovering expansion opportunities through targeted marketing programs. Focus on tracking campaign performance, optimizing customer sentiment, and coordinating voice-of-customer initiatives.

Location: Remote from Toronto

Company

hirify.global is an AI-driven IR Ops Platform providing public companies with tools to attract, manage, and understand investors.

What you will do

• Execute customer marketing strategy to deepen product adoption and strengthen loyalty.
• Collaborate with product marketing, growth marketing, and marketing operations on expansion-focused campaigns.
• Track campaign performance, adoption trends, and customer sentiment to drive insights and optimization.
• Maintain a comprehensive customer communications calendar with highly segmented campaigns.
• Create compelling customer-facing content (emails, platform messaging, product spotlights, newsletters, testimonials).
• Coordinate and support the Customer Advisory Board (CAB) and voice-of-customer initiatives, including logistics and product roundtables.

Requirements

• 1–3 years of experience in marketing, lifecycle marketing, or a similar role (SaaS experience a plus).
• Excellent written and verbal communication skills.
• Experience with marketing automation tool Salesforce, including running reports and building dashboards.
• Ability to manage multiple priorities, meet deadlines, and operate in a fast-paced environment.
• Strong understanding of the customer journey and commitment to exceptional customer experience.
• Highly proficient in Excel and Powerpoint.

Nice to have

• Knowledge of financial/investor relations industry.
• Experience building out campaigns/blogs/multi-channel outlines.
• Project management skills from ideation through execution.

Culture & Benefits

• Work in an impactful environment that obsesses over customers, operates with integrity, and brings big ideas to life.
• Embrace diverse perspectives and experiences for innovation and problem-solving.
• Opportunities for growth and to push boundaries.
• A team that prioritizes client needs.
• Accommodations are available prior to or during the interview process.

Hiring process

• AI tools support recruitment, but every rejection decision is made by a human.
• Candidates are encouraged to apply authentically and avoid relying solely on AI-generated responses during interviews.