Conversion Rate Optimization Specialist

TL;DR

Conversion Rate Optimization Specialist: Executing and optimizing A/B testing and personalization efforts across digital channels to improve conversion rates for website, landing pages, and chat experiences with an accent on signup and lead capture pages. Focus on independently configuring, implementing, and QAing experiments using specialized tools, analyzing success metrics, and collaborating with cross-functional teams to scale winning variants.

Location: Remote, US-based. Not eligible to be hired from California, Connecticut, New Jersey, New York, Pennsylvania, or Washington. Occasional travel may be required.

Salary: $96,640 - $142,000 (depending on location)

Company

hirify.global is a product company shaping the future of communications by delivering innovative solutions to businesses and empowering developers to craft personalized customer experiences.

What you will do

• Execute a CRO roadmap built on data, insights, and hypotheses, and manage testing timelines and backlog.
• Independently configure, implement, and QA A/B experiments using Adobe Target and personalization tools like VWO.
• Optimize pages and forms to improve full-funnel performance across digital touchpoints.
• Use user research and data to inform test concepts and experiment variants.
• Define, monitor, and analyze success metrics for all experiments, ensuring proper data validation.
• Share test results and insights with cross-functional partners and ensure winning variants are implemented and scaled.

Requirements

• 5+ years of experience executing A/B testing and personalization frameworks with a strong understanding of web funnel performance.
• Comfort editing HTML, CSS, and JavaScript for experiment implementation.
• Strong analytical skills to interpret data, monitor site performance, and generate insights.
• Experience with Adobe Experience Manager website instrumentation.
• Familiarity with Adobe Target, Mutiny, VWO, and data visualization tools (GA4, Looker, Tableau, etc.).
• Proven collaboration with Marketing and Engineering teams.
• Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior.

Nice to have

• Experience in B2B environments or companies with similar acquisition flows.
• Familiarity with hirify.global products, like CDP.

Culture & Benefits

• Competitive pay, generous time off, ample parental and wellness leave.
• Comprehensive healthcare and a retirement savings program.
• Remote-first work environment with a strong culture of connection and global inclusion.
• Opportunities for professional growth and to build positive change in communities.