Senior Data Analyst (GTM)

TL;DR

Senior Data Analyst (GTM): Partnering with the Paid Media team to turn data investments into operational impact, building models, frameworks, and dashboards to guide spend allocation and optimize efficiency. Focus on interpreting Mixed Media Modeling outputs, deploying predictive LTV models, and designing A/B and incrementality tests across marketing channels.

Location: Remote from the United Kingdom

Company

hirify.global is a product company building a refreshingly different form builder that helps over 150,000 businesses collect data with engaging forms, surveys, and quizzes.

What you will do

• Be the strategic analytics partner for Paid Media, collaborating with Marketing Leadership, Paid Marketing, and RevOps.
• Own and maintain key efficiency, CAC, and ROI metrics across Snowflake and Looker.
• Operationalize new GTM data investments, including Mixed Media Modeling, Clay Enrichment, and Predictive LTV models.
• Drive experimentation and continuous optimization by designing and evaluating A/B and incrementality tests across channels.
• Enable self-service at scale by building dashboards for Paid Media and Marketing Leadership.

Requirements

• Experience as a Data Analyst or Product Analyst within B2B SaaS.
• Strong SQL skills and hands-on experience analyzing data in Python or R.
• Ability to run A/B tests end-to-end (design, execution, readout).
• Strong analytical thinking, comfortable tackling complex and ambiguous problems.
• Experience communicating with cross-functional partners across Marketing, Product, Engineering, or Revenue.
• Experience supporting GTM, Paid Media, or broader Marketing organizations.

Nice to have

• Experience with marketing sciences: MMM, attribution models, incrementality testing, or personalization.
• Deep Python expertise.
• Experience with dbt, Looker, or Tableau.
• Familiarity with Snowflake, Redshift, or BigQuery.
• Experience working with enriched audience data or intent/firmographic models.

Culture & Benefits

• Collaborative team environment focused on collective efforts, valuing individual perspectives, respect, transparency, and trust.
• Commitment to championing diverse customer base and striving for excellence.
• Proud to be an equal-opportunity employer, celebrating diversity and opposing discrimination.