TL;DR

Abm Campaign Manager (Marketing): Own and scale paid media programs targeting decision-makers in strategic accounts with an accent on personalized PPC campaigns, intent data activation, and account-level marketing. Focus on developing and optimizing account-based paid campaigns, measuring engagement, and driving pipeline progression.

What you will do

Develop and execute PPC strategies for Tier 1–3 target accounts using ICP, persona, and intent data.
Run ABM-focused paid campaigns across LinkedIn, Influ2, programmatic/display, paid social, and search platforms.
Launch personalized, intent-driven ads using platforms like TechTarget, Dreamdata, or Demandbase.
Drive retargeting and remarketing programs to increase account engagement.
Collaborate with Content, Creative, SDR, and Field/GEO teams on cohesive account plays.
Measure and optimize account-level performance and build dashboards for reporting.

Requirements

English: B2 level or higher preferred
3–6 years of PPC or paid media experience, ideally in B2B or enterprise SaaS.
Proven experience running account-based paid media campaigns.
Strong understanding of ABM metrics and B2B buying journeys.
Expertise with LinkedIn Ads, Google Ads, programmatic platforms, and ABM tools.
Excellent project management and cross-functional communication skills.

Nice to have

Experience working with SDR/BDR teams on coordinated ABM plays.
Ability to guide or create PPC ad creative (copy + visual).
Knowledge of intent-based activation and buyer-stage scoring.