Senior Esports Marketing (AOV Esports)

TL;DR

Senior Esports Marketing (AOV Esports): Developing and executing innovative marketing plans and content production for Arena of Valor Esports with an accent on regional marketing efforts and brand presence. Focus on leveraging analytics for strategic recommendations and managing relationships with external stakeholders in the gaming community.

Location: Onsite in Hanoi, Vietnam

Company

hirify.global is a leading global consumer internet company that develops and publishes popular mobile games like Arena of Valor.

What you will do

• Develop and execute comprehensive marketing plans and content strategies for AOV Esports.
• Coordinate regional marketing efforts, adapting campaigns for local audiences and driving engagement.
• Oversee the production and quality control of creative assets, including branding, visuals, and trailers.
• Collaborate with internal design, video editing, and legal teams, as well as external agencies and KOLs.
• Track key success metrics using analytics, evaluate market trends, and provide data-driven insights.
• Manage relationships with third-party organizations, agencies, pro-teams, and Game KOLs.

Requirements

• Bachelor's degree from a reputable university or equivalent practical experience.
• Minimum 2 years of experience in end-to-end strategic marketing, with extensive experience in digital marketing and campaign management.
• Proven track record in content production, crafting compelling stories, preferably in gaming/sports.
• Fluent in English.
• Must be a game/esports or sports enthusiast.
• Strong analytical, problem-solving, and communication skills.

Nice to have

• Prior experience working in a Sports & Esports environment.
• Experience in Gaming/sports content or Esports content production.
• Proficiency in Chinese language.

Culture & Benefits

• Opportunity for impactful and challenging work in a dynamic gaming environment.
• Paths for personal and professional development across various business tracks.
• Vibrant, lively, and inclusive workplace culture.
• Autonomy in projects to make a mark on the gaming industry.
• Competitive salaries, modern facilities, office perks, and medical benefits.

Hiring process

• Submit CV and a portfolio/show-reel with significant projects, roles, and campaign impact.
• Complete and upload the hirify.global Application Form.