TL;DR

Senior Growth Marketing Manager (Mobile Gaming): Shaping and executing growth strategy across user acquisition, re-engagement, and ad monetization efforts with an accent on data-driven decision-making, cross-functional collaboration, and strategic thinking. Focus on driving game success and expansion through optimized outcomes and localized strategies.

Location: Full-time, on-site position based 5 days a week at our Downtown LA studio.

Salary: $134,640 - $162,325 a year

Company

%hirify_global% is a world leader in developing entertaining, immersive, and highly social multiplayer games with high-quality graphics and next-generation technology.

What you will do

Develop and implement user acquisition strategies across diverse channels, driving diversification for optimized outcomes.
Formulate localized market strategies and tactics for major geos and regions.
Collaborate with ASO Managers and the Marketing Creatives team to enhance App Store Optimization and creative strategies.
Define and implement comprehensive strategies for new user acquisition, re-engagement, and retargeting across Mobile and PC platforms.
Spearhead the development of a Growth Marketing Automation function, enhancing processes and scalability.
Conduct thorough SWOT and competitor analyses for a portfolio of titles and collaborate with the Data team for reporting and projections.
Actively lead cross-team projects across product, analytics, and growth, ensuring clear communication between teams.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 6+ years of experience in growth marketing, with a strong focus on the mobile gaming industry.
Proven track record of developing and executing impactful user acquisition, monetization, and retention strategies.
Exceptional leadership and team management abilities, including mentoring junior team members.
Proficiency in data analysis, generating actionable insights, and utilizing data to drive strategic decisions.
Experience in ad monetization, ASO, and creative strategy, including platforms like AppsFlyer, DSPs, Influencers, Meta Ads, TikTok, and Google Ads.
Must be based 5 days a week at our Downtown LA studio.

Culture & Benefits

Extended Health Coverage including health, dental, life, disability, and paramedical services.
Flexible Spending Accounts for commuter benefits, additional healthcare, and dependent care.
401K Matching program for retirement savings.
Unlimited paid time off, paid parental leave, paid time off for volunteering, sick leave, and holiday closures.
Employee and Family Assistance Program providing crisis management, mental health, and financial well-being support.
Learning and growth support through regular lunch & learns and a stipend to a Life Balanced account.
Pay transparency with clear career maps and insight into pay ranges.
Dedicated paid day off annually to volunteer for a cause.