Senior Growth Marketing Manager (Mobile Gaming)

TL;DR

Senior Growth Marketing Manager (Mobile Gaming): Shaping and executing growth strategy across user acquisition, re-engagement, and ad monetization efforts with an accent on data-driven decision-making, cross-functional collaboration, and strategic thinking. Focus on driving game success and expansion through optimized outcomes and localized strategies.

Location: Full-time, on-site position based 5 days a week at our Downtown LA studio.

Salary: $134,640 - $162,325 a year

Company

hirify.global is a world leader in developing entertaining, immersive, and highly social multiplayer games with high-quality graphics and next-generation technology.

What you will do

• Develop and implement user acquisition strategies across diverse channels, driving diversification for optimized outcomes.
• Formulate localized market strategies and tactics for major geos and regions.
• Collaborate with ASO Managers and the Marketing Creatives team to enhance App Store Optimization and creative strategies.
• Define and implement comprehensive strategies for new user acquisition, re-engagement, and retargeting across Mobile and PC platforms.
• Spearhead the development of a Growth Marketing Automation function, enhancing processes and scalability.
• Conduct thorough SWOT and competitor analyses for a portfolio of titles and collaborate with the Data team for reporting and projections.
• Actively lead cross-team projects across product, analytics, and growth, ensuring clear communication between teams.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 6+ years of experience in growth marketing, with a strong focus on the mobile gaming industry.
• Proven track record of developing and executing impactful user acquisition, monetization, and retention strategies.
• Exceptional leadership and team management abilities, including mentoring junior team members.
• Proficiency in data analysis, generating actionable insights, and utilizing data to drive strategic decisions.
• Experience in ad monetization, ASO, and creative strategy, including platforms like AppsFlyer, DSPs, Influencers, Meta Ads, TikTok, and Google Ads.
• Must be based 5 days a week at our Downtown LA studio.

Culture & Benefits

• Extended Health Coverage including health, dental, life, disability, and paramedical services.
• Flexible Spending Accounts for commuter benefits, additional healthcare, and dependent care.
• 401K Matching program for retirement savings.
• Unlimited paid time off, paid parental leave, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program providing crisis management, mental health, and financial well-being support.
• Learning and growth support through regular lunch & learns and a stipend to a Life Balanced account.
• Pay transparency with clear career maps and insight into pay ranges.
• Dedicated paid day off annually to volunteer for a cause.