Director Of Product (Personalization & Growth)

TL;DR

Director Of Product (Personalization & Growth): Lead the strategic development and execution of personalization systems, search and discovery, and localization for hirify.global's app with an accent on driving organic growth, user engagement, and retention. Focus on designing scalable personalization platforms, optimizing conversion funnels, and managing cross-functional teams to deliver impactful product features.

Location: Must be based in the United States in Seattle, San Francisco, New York City, or Texas. Hybrid model for San Francisco residents with 3 days in office per week.

Salary: $180,000–$287,500 + equity + benefits

Company

hirify.global provides lifelong mental health support through evidence-based content, clinical care, and innovative technology, serving millions globally with a focus on accessibility and personalization.

What you will do

• Develop and implement product vision, strategy, and roadmap for personalization, search relevance, and localization.
• Ensure responsible personalization practices that build member trust and respect privacy.
• Collaborate with Engineering, Product Design, Science, and Content teams for aligned and timely feature delivery.
• Analyze key metrics to report on organic growth and present findings to executives.
• Troubleshoot complex issues related to data integrity, search algorithms, and personalization logic.
• Improve workflows for content localization and experimentation processes.

Requirements

• Must have 10+ years in product/program management with 2+ years in personalization, growth, or AI/ML platform development.
• 2+ years of direct people management experience scaling diverse teams.
• Proven expertise in personalization systems, recommendation engines, or search platforms.
• Strong communication skills to articulate complex strategies to technical and business leaders.
• Must be permanently based in the US in one of the specified cities.
• Bachelor’s degree in Computer Science, Business, or related field or equivalent experience.

Nice to have

• Experience with internationalization and localization for global mobile apps.
• Familiarity with mobile organic growth techniques like ASO and SEO.
• Track record of launching features that improve user engagement and retention.
• Master’s degree or professional certification in quantitative or product management fields.

Culture & Benefits

• Mission-driven work with visible impact on mental health support.
• Collaborative, inclusive culture grounded in core values.
• Competitive pay, equity, and comprehensive benefits including healthcare and wellness stipends.
• Flexible hybrid and remote work options depending on location.
• Commitment to diversity, equity, inclusion, and belonging.