TL;DR

B2C Sports Marketing Manager: Leading marketing strategy and campaigns for a new B2C sports betting brand with an accent on customer acquisition, brand building, and compliance. Focus on planning and executing multi-channel campaigns, optimising performance metrics, and collaborating cross-functionally in a regulated environment.

Location: Based in Gibraltar offices

Company

%hirify_global% is a leading gaming technology company listed on the London Stock Exchange, delivering innovative products and services across regulated markets.

What you will do

Own marketing strategy and ensure alignment with brand and sportsbook goals.
Plan and execute acquisition campaigns across digital, social, and offline channels.
Manage campaign delivery end-to-end, ensuring compliance and effectiveness.
Monitor and optimise campaign performance using data-driven approaches.
Collaborate with internal teams and external agencies for seamless execution.
Research market trends and competitor activity to identify opportunities.

Requirements

Based in or able to work from Gibraltar.
3+ years sportsbook marketing experience, including managerial role.
Deep knowledge of sports betting and UK/Irish sports calendar.
Expertise in digital and offline marketing channels and compliance.
Strong analytical skills with experience tracking ROI, CPA, and ARPU.
Experience managing external agencies and media partners.

Nice to have

Leadership, organizational skills, and ability to work under pressure.

Culture & Benefits

Supportive and inclusive team environment valuing openness and collaboration.
Varied role with opportunities to contribute across initiatives.
Dynamic, fast-paced workplace encouraging innovation and creativity.
Focus on meaningful impact and professional growth.
Work-life balance and celebration of diversity.