Senior Analyst (Data Science)

TL;DR

Senior Analyst (Data Science): Delivering data-driven media strategy and planning by applying advanced analytical methods and data science expertise with an accent on marketing mix modelling, budget allocation, and forecasting. Focus on ensuring statistically robust analysis and providing impactful, actionable recommendations for clients.

Location: Hybrid in London, United Kingdom (approximately four days a week in the office)

Company

hirify.global is WPP's global media collective, leveraging creativity to build better futures for its people, planet, clients, and communities.

What you will do

• Ensure media planning decisions are informed by the best available data and insights.
• Apply data science and modelling expertise, including marketing mix modelling, budget setting, allocation, and forecasting.
• Process and maintain data to industry-leading standards for analytics.
• Deliver statistically robust, intuitive, and efficient analyses.
• Extract actionable insights from data to provide impactful recommendations for clients.
• Build and maintain exceptional client relationships, understanding business needs.

Requirements

• Strong analytical mindset and highly numerate with mathematical acumen.
• Experience in Market Mix Modelling (MMM).
• Degree or degree-level understanding in Economics, Maths, Stats, or Sciences.
• Advanced user of Eviews or other statistical software packages.
• Knowledge of programming languages (e.g., R, Python).
• Must be able to work in a hybrid format in the London office, approximately four days a week.

Nice to have

• Great communication skills.
• Ability to prioritise effectively.

Culture & Benefits

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Opportunity to tap into global hirify.global & WPP networks for growth.
• Culture focused on fostering creativity, collaboration, and connection.
• Commitment to employee growth and responsible media investment.