TL;DR

Product Lead, Engagement (Fintech): Defining and executing strategies to increase seller engagement and product usage across Square's ecosystem with an accent on optimizing key seller moments and building systems for cross-sell and attachment. Focus on leveraging ML for targeting, defining long-term value metrics, and running A/B tests across various touchpoints to drive habit formation.

Location: Remote from the US, with pay varying based on geographic zone.

Salary: $239,600–$359,400 USD (yearly)

Company

%hirify_global% is a technology company building an inclusive economy by increasing access to financial services and commerce tools for sellers of all sizes through brands like Square, Cash App, and Afterpay.

What you will do

Define and execute strategies to increase daily, weekly, and monthly active seller engagement.
Identify key seller moments and optimize for repeat usage and maximum value from Square.
Build systems driving cross-sell and attachment to advanced payments, banking, and SaaS tools.
Leverage ML and segmentation to target sellers with the right products and messages.
Define metrics and health scores to predict long-term value and retention.
Run A/B tests across various touchpoints (POS, dashboard, web, app) to increase engagement KPIs.

Requirements

10+ years of product management experience with a track record of driving engagement in SaaS, marketplace, or fintech.
Experience leading activation, retention, and/or overall growth teams.
Strong analytical skills and A/B testing experience.
Systems thinker who can balance platform investments with tactical wins.
Ability to influence cross-functional teams and senior leadership.
English: B2 required.

Culture & Benefits

Remote work available.
Medical insurance, flexible time off, and retirement savings plans.
Modern family planning benefits.
Commitation to an inclusive interview experience and reasonable accommodations for disabled applicants.