Senior Manager Consumer User Acquisition

TL;DR

Senior Manager Consumer User Acquisition (Marketing): Drive new consumer user growth by planning, executing, and optimizing large-scale paid digital campaigns with an accent on data-driven performance marketing and acquisition funnel optimization. Focus on designing experiments, analyzing multi-channel performance, and collaborating cross-functionally to scale user acquisition efficiently.

What you will do

• Plan, execute, and optimize digital user acquisition campaigns across paid search, social, display, video, and mobile app channels
• Manage daily campaign performance including budget, bids, audience segmentation, and creative testing
• Design and run A/B and multivariate tests to improve key metrics like CTR, conversion rate, CAC, and ROAS
• Analyze channel performance and present insights and recommendations
• Collaborate with design and product teams to develop high-performing ad assets
• Identify and scale new acquisition channels and opportunities

Requirements

• 5+ years of experience in B2C performance marketing or user acquisition for consumer SaaS or subscription products
• Proven success managing paid campaigns on Google Ads, Apple Search Ads, and other platforms
• Strong analytical skills with experience in analytics tools like Google Analytics and Looker
• Excellent communication skills and ability to present to senior leadership
• Ability to thrive in fast-paced, growth-focused environments
• Cybersecurity or privacy industry experience is a plus

Culture & Benefits

• Medical, dental, and vision insurance including domestic partnerships
• Employer paid life insurance and supplemental life coverage
• Voluntary short and long term disability insurance
• 401K retirement plan with Roth and traditional options
• Generous paid time off plan including bereavement and jury duty
• Above market annual bonuses