Product Marketing Lead (EdTech)

TL;DR

Product Marketing Lead (EdTech): Driving the creation and optimization of web2app/web2web funnels for new EdTech products with an accent on designing and building funnels using funnel builder tools, and conducting A/B tests to enhance performance. Focus on analyzing user behavior and funnel performance data to provide insights and recommendations for continuous improvement.

Location: Remote or hybrid from offices in Cyprus or Poland

Company

hirify.global is a rapidly growing company dedicated to shaping the future of education through groundbreaking EdTech products and services.

What you will do

• Develop and implement web-to-app funnel strategies to drive user acquisition and engagement.
• Design, build, and optimize web-to-app funnels using funnel-building tools, ensuring seamless user experience.
• Conduct A/B testing and other experiments to identify opportunities for improving funnel performance.
• Collaborate with Product, Marketing, Design, and Content teams to align funnel strategies with company goals.
• Analyze user behaviour and funnel performance data to provide insights and recommendations.
• Monitor key metrics, prepare performance reports, and communicate results to stakeholders.

Requirements

• Proficiency in designing and building web-to-app funnels using tools like Unbounce, ClickFunnels, or similar platforms.
• Strong experience with A/B testing, multivariate testing, and data-driven decision-making.
• Advanced skills in using analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
• Understanding of UX principles and Conversion Rate Optimization (CRO).
• Ability to conduct market research and competitor analysis.
• Strong analytical thinking, creative problem solving, and communication skills.

Culture & Benefits

• Flexible work role: remote or hybrid from offices in Cyprus, Poland.
• Competitive salary.
• Flexible paid time off: 21 days of annual leave + 10 bank holidays.
• Health Insurance package for hybrid mode (Cyprus, Poland) and health corner in the Cyprus office.
• Access to AI solutions like GPT Chat bot/Chat GPT subscription and other tools.
• Collaborative and innovative environment that encourages trying new things.