Demand Marketing Intern

TL;DR

Demand Marketing Intern: Analyzing and segmenting target accounts to define Ideal Customer Profiles and build ABM lists, with an accent on leveraging CRM data, firmographics, and buying intent signals. Focus on contributing to reporting and analysis of ABM campaign performance to optimize audience targeting and journey stages.

Location: Princeton, NJ

Salary: $21.06–$26.32 hourly

Company

hirify.global is a company focused on leveraging data for B2B marketing initiatives, particularly in the Transportation & Logistics sector.

What you will do

• Analyze and segment target accounts by leveraging CRM data, firmographics, and buying intent signals to define Ideal Customer Profiles (ICPs) and build high-priority ABM lists.
• Support the team by analyzing account-level engagement data to refine audience lists and identify key decision-maker personas.
• Contribute to reporting and analysis on ABM campaign performance, providing insights on how to optimize audience targeting and journey stages.
• Collaborate with the ABM and Content teams to document and visualize the buyer's journey for key target accounts.
• Help map content and marketing touchpoints to specific stages of defined customer journeys.
• Participate in cross-functional meetings with Sales, Sales Development, and Product teams to ensure alignment on ABM strategy and execution, and support critical administrative tasks.

Requirements

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Data Science, Analytics, or a related field.
• Strong academic foundation or demonstrable interest in both marketing principles and data analysis.
• Knowledge of CRM (Salesforce) or Marketing Automation platforms (Marketo, HubSpot), or any ABM-specific tools (e.g., Demandbase, Terminus).
• Familiarity with marketing concepts like B2B funnel stages, lead generation, and customer journey mapping.
• Basic proficiency in data manipulation and analysis tools (Microsoft Excel or Google Sheets).
• Excellent written and verbal communication skills, with a keen eye for detail.

Culture & Benefits

• Gain valuable hands-on experience and challenging, meaningful tasks.
• Mentorship from experienced marketing and data professionals.
• Opportunity to apply data analysis skills to real-world marketing challenges.
• Exposure to a range of marketing technologies and platforms.
• Comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans.
• Additional benefits such as tax savings plans for health, dependent care, commuter expenses, Paid Parental Leave, and Employee Stock Purchase Plan.