Commercial Lead

TL;DR

Commercial Lead (Product Management): Own and optimise Customer Lifetime Value (LTV) strategies including retention, monetisation, and reactivation for a high-growth D2C pet care brand with an accent on data-driven decision making and cross-functional collaboration. Focus on designing actionable customer segments, personalisation strategies, and leading initiatives to boost upsell and loyalty adoption.

Location: Hybrid in West London (3 days office)

Salary: £70,000 - £80,000 + Share Options + Benefits

Company

High-growth D2C brand in pet care with B-Corp certification and a mission-led approach.

What you will do

• Own retention, reactivation, and customer monetisation strategies.
• Define and maintain LTV reporting tools to support cross-functional decisions.
• Guide product and data teams on features impacting commercial performance.
• Create actionable customer segments and personalisation strategies.
• Lead initiatives to increase adoption of upsell products, rewards, and loyalty programs.

Requirements

• Location: Hybrid role based in West London
• 3–5 years experience in commercial, growth, or retention roles within D2C or subscription businesses.
• Strong knowledge of LTV metrics such as churn, ARPU, payback, and cohort analysis.
• Experience influencing senior stakeholders and prioritising cross-team initiatives.
• Strong analytical skills with a bias for action and measurable impact.

Nice to have

• Familiarity with Looker or similar BI tools.

Culture & Benefits

• £500 personal learning budget.
• 25 days holiday plus bank holidays and additional days per year of service.
• 5 annual wellbeing days.
• Enhanced parental leave (26 weeks maternity, 6 weeks paternity fully paid).
• Private medical and dental cover.
• Cycle to work scheme and discounted gym access.
• Dog-friendly office culture.
• Paid sabbaticals after 5 years.