TL;DR

Commercial Lead (Product Management): Own and optimise Customer Lifetime Value (LTV) strategies including retention, monetisation, and reactivation for a high-growth D2C pet care brand with an accent on data-driven decision making and cross-functional collaboration. Focus on designing actionable customer segments, personalisation strategies, and leading initiatives to boost upsell and loyalty adoption.

Location: Hybrid in West London (3 days office)

Salary: £70,000 - £80,000 + Share Options + Benefits

Company

High-growth D2C brand in pet care with B-Corp certification and a mission-led approach.

What you will do

Own retention, reactivation, and customer monetisation strategies.
Define and maintain LTV reporting tools to support cross-functional decisions.
Guide product and data teams on features impacting commercial performance.
Create actionable customer segments and personalisation strategies.
Lead initiatives to increase adoption of upsell products, rewards, and loyalty programs.

Requirements

Location: Hybrid role based in West London
3–5 years experience in commercial, growth, or retention roles within D2C or subscription businesses.
Strong knowledge of LTV metrics such as churn, ARPU, payback, and cohort analysis.
Experience influencing senior stakeholders and prioritising cross-team initiatives.
Strong analytical skills with a bias for action and measurable impact.

Nice to have

Familiarity with Looker or similar BI tools.

Culture & Benefits

£500 personal learning budget.
25 days holiday plus bank holidays and additional days per year of service.
5 annual wellbeing days.
Enhanced parental leave (26 weeks maternity, 6 weeks paternity fully paid).
Private medical and dental cover.
Cycle to work scheme and discounted gym access.
Dog-friendly office culture.
Paid sabbaticals after 5 years.