PPC Team Lead (Google Ads)

TL;DR

PPC Team Lead (Google Ads): Owning and scaling the Google Ads strategy for high-growth products with an accent on budget planning, optimisation roadmaps, and creative performance. Focus on driving sustainable DTC acquisition, leading a UA team, and identifying new growth opportunities through data-led decisions.

Location: Must be based in Spain

Company

hirify.global is a global product company with Ukrainian roots, offering innovative wellness apps like Muscle Booster, Yoga-Go, and WalkFit to 25.5 million users worldwide.

What you will do

• Develop and scale the end-to-end strategy for high-budget Google Ads campaigns across Demand Gen, GDA, YouTube, Search, PMax, and UAC.
• Lead large-scale budget planning, forecasting, and KPI ownership (CAC, LTV/CAC, CVR, ROI, revenue).
• Build and manage optimisation roadmaps and quarterly OKRs, initiating new tests and innovation initiatives.
• Oversee creative performance pipelines, running testing frameworks and driving iteration cycles with the Creative team.
• Own funnel performance for Google Ads, partnering with UX/Funnel teams to develop and optimise conversion rates.
• Lead, mentor, and develop a small UA team, providing coaching and conducting performance reviews.

Requirements

• Advanced hands-on knowledge of all Google Ads campaign types (Demand Gen, GDA, Video, Search, PMax).
• Proven experience running structured, high-volume creative testing with a deep understanding of creative pipelines.
• Expert command of automation for campaign testing, bidding, and management (scripts, autorules, automated workflows).
• Experience building robust strategic test-and-learn roadmaps and prioritising hypotheses by impact.
• Solid understanding of UX fundamentals with the ability to recommend funnel and landing-page improvements.
• Highly analytical, structured mindset with strong attention to detail and confidence working with large datasets and tools like Excel, BI platforms (Tableau), and GA4.

Nice to have

• Experience with additional media-buying platforms, including DSPs, Paid Social, Native Ads, or Apple Search Ads.

Culture & Benefits

• Join a culture that champions both personal and professional growth.
• Every team member is empowered to inspire and make an impact.
• Focus on achieving meaningful outcomes and making a difference.
• Be part of a movement creating a healthier, happier world through well-being solutions.

Hiring process

• Recruiter call
• Meet a team member
• Skills assessment
• Meet the Leadership team