TL;DR

PPC Team Lead (Google Ads): Owning and scaling the Google Ads strategy for high-growth products with an accent on budget planning, optimisation roadmaps, and creative performance. Focus on driving sustainable DTC acquisition, leading a UA team, and identifying new growth opportunities through data-led decisions.

Location: Must be based in Spain

Company

%hirify_global% is a global product company with Ukrainian roots, offering innovative wellness apps like Muscle Booster, Yoga-Go, and WalkFit to 25.5 million users worldwide.

What you will do

Develop and scale the end-to-end strategy for high-budget Google Ads campaigns across Demand Gen, GDA, YouTube, Search, PMax, and UAC.
Lead large-scale budget planning, forecasting, and KPI ownership (CAC, LTV/CAC, CVR, ROI, revenue).
Build and manage optimisation roadmaps and quarterly OKRs, initiating new tests and innovation initiatives.
Oversee creative performance pipelines, running testing frameworks and driving iteration cycles with the Creative team.
Own funnel performance for Google Ads, partnering with UX/Funnel teams to develop and optimise conversion rates.
Lead, mentor, and develop a small UA team, providing coaching and conducting performance reviews.

Requirements

Advanced hands-on knowledge of all Google Ads campaign types (Demand Gen, GDA, Video, Search, PMax).
Proven experience running structured, high-volume creative testing with a deep understanding of creative pipelines.
Expert command of automation for campaign testing, bidding, and management (scripts, autorules, automated workflows).
Experience building robust strategic test-and-learn roadmaps and prioritising hypotheses by impact.
Solid understanding of UX fundamentals with the ability to recommend funnel and landing-page improvements.
Highly analytical, structured mindset with strong attention to detail and confidence working with large datasets and tools like Excel, BI platforms (Tableau), and GA4.

Nice to have

Experience with additional media-buying platforms, including DSPs, Paid Social, Native Ads, or Apple Search Ads.

Culture & Benefits

Join a culture that champions both personal and professional growth.
Every team member is empowered to inspire and make an impact.
Focus on achieving meaningful outcomes and making a difference.
Be part of a movement creating a healthier, happier world through well-being solutions.

Hiring process

Recruiter call
Meet a team member
Skills assessment
Meet the Leadership team