VALORANT Social Media Lead (GameDev)

TL;DR

VALORANT Social Media Lead (GameDev): Executing VALORANT’s social strategy across EMEA, covering both Esports and Game content with an accent on delivering impactful campaigns, content, and initiatives. Focus on defining and tracking KPIs, championing creative excellence, and adapting global campaigns for EMEA audiences.

Location: Must be based in Berlin, London, Paris or Dubai

Company

Riot Games is a product company focused on creating games and experiences that prioritize players.

What you will do

• Own the day-to-day success of VALORANT’s EMEA social channels.
• Lead agency partners to deliver impactful content, real-time storytelling, and community engagement.
• Translate strategy into standout campaigns that celebrate players and fuel fandom.
• Define and track KPIs to measure channel growth, health, and cultural impact.
• Collaborate with VCT and partner teams to elevate key esports milestones.
• Stay ahead of trends and ensure channels evolve with player behavior and the competitive landscape.

Requirements

• 6+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry.
• Deep understanding of VALORANT or VCT EMEA.
• Global or regional experience working at an international HQ or across multiple countries/markets.
• Knowledge of regional differences, market sensitivities, cultural curiosity and understanding, differences in localisation.
• Experience implementing successful communications campaigns with passionate audiences.
• Fluent in written and verbal English.

Nice to have

• Experience in a multinational environment, particularly in the EMEA region.

Culture & Benefits

• Collaborative spirit focused on player delight.
• Teams empowered to bring unique perspectives.
• Mission-driven work focused on creating better player experiences.
• Strong emphasis on player empathy.