TL;DR

PR, Brand & Marketing Lead (Web3): Driving %hirify_global%’s brand, communications, and strategic marketing efforts in the US market with an accent on positioning, credibility, trust, awareness, and long-term brand impact. Focus on building and scaling brand presence, leading PR initiatives, and defining core messaging for the US audience.

Location: Remote for the US market, with a focus on Miami, Florida.

Salary: Competitive market rate salary and performance-based incentives.

Company

%hirify_global% is a company on a mission to redefine finance by blending traditional banking with decentralized finance, building a robust platform that simplifies dealing with crypto and integrates it into the broader financial ecosystem.

What you will do

Own and execute US marketing strategy with a strong focus on brand, PR, and communications.
Build and scale brand presence and reputation in the US crypto and fintech market.
Lead PR initiatives including storytelling, media relations, editorial planning, and thought leadership.
Define and adapt core messaging and positioning for the US audience.
Plan and oversee brand campaigns, launches, and partnerships visibility.
Analyze market trends, competitors, and industry conversations to inform marketing and PR strategy.

Requirements

Strong hands-on marketing experience with a clear focus on PR, brand, and communications.
Direct experience in crypto and/or fintech with a deep, practical understanding of the market.
Proven experience working with US media, marketing channels, and industry stakeholders.
Ability to think and act as a marketing leader, not just an executor.
Strong communication skills and strategic mindset combined with hands-on ownership.
Comfort working in fast-moving, high-ambiguity environments.

Nice to have

Background in top crypto/fintech companies or ecosystems.
Existing US media, marketing, or industry network.
Experience growing into leadership from a senior IC role.
Event marketing, speaking engagements, conference experience.

Culture & Benefits

Competitive market rate salary and performance-based incentives.
22 days annual leave with an additional 6 company days, plus bank holidays.
Comprehensive health insurance plans and extensive benefits program.
Flexible work schedule and remote work options.
Modern offices and co-working spaces across 6 countries.
Professional development and training opportunities.