PR, Brand & Marketing Lead (Web3)

TL;DR

PR, Brand & Marketing Lead (Web3): Driving hirify.global’s brand, communications, and strategic marketing efforts in the US market with an accent on positioning, credibility, trust, awareness, and long-term brand impact. Focus on building and scaling brand presence, leading PR initiatives, and defining core messaging for the US audience.

Location: Remote for the US market, with a focus on Miami, Florida.

Salary: Competitive market rate salary and performance-based incentives.

Company

hirify.global is a company on a mission to redefine finance by blending traditional banking with decentralized finance, building a robust platform that simplifies dealing with crypto and integrates it into the broader financial ecosystem.

What you will do

• Own and execute US marketing strategy with a strong focus on brand, PR, and communications.
• Build and scale brand presence and reputation in the US crypto and fintech market.
• Lead PR initiatives including storytelling, media relations, editorial planning, and thought leadership.
• Define and adapt core messaging and positioning for the US audience.
• Plan and oversee brand campaigns, launches, and partnerships visibility.
• Analyze market trends, competitors, and industry conversations to inform marketing and PR strategy.

Requirements

• Strong hands-on marketing experience with a clear focus on PR, brand, and communications.
• Direct experience in crypto and/or fintech with a deep, practical understanding of the market.
• Proven experience working with US media, marketing channels, and industry stakeholders.
• Ability to think and act as a marketing leader, not just an executor.
• Strong communication skills and strategic mindset combined with hands-on ownership.
• Comfort working in fast-moving, high-ambiguity environments.

Nice to have

• Background in top crypto/fintech companies or ecosystems.
• Existing US media, marketing, or industry network.
• Experience growing into leadership from a senior IC role.
• Event marketing, speaking engagements, conference experience.

Culture & Benefits

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans and extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Professional development and training opportunities.