TL;DR

Product Content Lead (AI): Leading and evolving the product content roadmap for an AI-powered health coaching app with an accent on integrating content into user journeys, behaviour change, and monetisation. Focus on producing high-quality in-app content, optimising content workflows with AI tools, and driving user activation and retention through data-driven content strategy.

Location: Fully Remote (Europe). Relocation to Cyprus is optional.

Company

%hirify_global% is a health & well-being technology company, focused on transforming ideas into worldwide products like the Simple Life AI-powered health coaching app.

What you will do

Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities.
Partner closely with the Product Lead and cross-functional teams to integrate content seamlessly into the product.
Produce and refine high-quality in-app articles, behaviour-change content, videos, scripts, and guides (hands-on role).
Build and lead a high-performing product content organisation, including in-house specialists and a scalable network of freelancers.
Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation.
Lead our short-form content strategy for in-app engagement and review analytics and experimentation to define KPIs, build dashboards, and run A/B tests.

Requirements

5+ years of experience in content strategy, content creation and production, with 1-3+ years leading a content team or function in a digital consumer environment.
Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue.
Strong analytical skills — comfortable with dashboards, experimentation, and KPI setting.
Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows.
Outstanding writing, editing, and storytelling abilities across formats.
English: B2 required.

Nice to have

Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts.
Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

Culture & Benefits

Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference.
A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options.
Flexible hours with a focus on results, not how long you spend at your desk.
21 days annual leave, plus bank holidays observed where you live.
A premium SIMPLE subscription.
The equipment you need to be happy and productive.