Product Content Lead (AI)

TL;DR

Product Content Lead (AI): Leading and evolving the product content roadmap for an AI-powered health coaching app with an accent on integrating content into user journeys, behaviour change, and monetisation. Focus on producing high-quality in-app content, optimising content workflows with AI tools, and driving user activation and retention through data-driven content strategy.

Location: Fully Remote (Europe). Relocation to Cyprus is optional.

Company

hirify.global is a health & well-being technology company, focused on transforming ideas into worldwide products like the Simple Life AI-powered health coaching app.

What you will do

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities.
• Partner closely with the Product Lead and cross-functional teams to integrate content seamlessly into the product.
• Produce and refine high-quality in-app articles, behaviour-change content, videos, scripts, and guides (hands-on role).
• Build and lead a high-performing product content organisation, including in-house specialists and a scalable network of freelancers.
• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation.
• Lead our short-form content strategy for in-app engagement and review analytics and experimentation to define KPIs, build dashboards, and run A/B tests.

Requirements

• 5+ years of experience in content strategy, content creation and production, with 1-3+ years leading a content team or function in a digital consumer environment.
• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue.
• Strong analytical skills — comfortable with dashboards, experimentation, and KPI setting.
• Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows.
• Outstanding writing, editing, and storytelling abilities across formats.
• English: B2 required.

Nice to have

• Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts.
• Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

Culture & Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference.
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options.
• Flexible hours with a focus on results, not how long you spend at your desk.
• 21 days annual leave, plus bank holidays observed where you live.
• A premium SIMPLE subscription.
• The equipment you need to be happy and productive.