Marketing Automation Developer (AI)

TL;DR

Marketing Automation Developer (AI): Building and optimizing sophisticated multi-channel marketing automation systems with an accent on interactive email experiences, platform operations, and data personalization. Focus on evaluating, implementing, and optimizing AI tools for marketing efficiency, developing custom scripts, and integrating external platforms using APIs.

Location: Remote (North America)

Company

hirify.global is the largest fintech company in Canada, helping millions achieve financial freedom by reimagining money management with smart technology.

What you will do

• Create and maintain email templates and design systems, including interactive and advanced techniques.
• Design and build complex, multi-channel automation journeys in Braze and manage platform administration.
• Implement advanced personalization logic, write SQL queries for segmentation, and design technical solutions based on relational databases.
• Evaluate, implement, and optimize AI tools to enhance marketing efficiency and build automated workflows.
• Develop custom scripts (Liquid, webhooks) and integrate external tools using APIs.
• Serve as the technical Subject Matter Expert for email and lifecycle marketing platforms.

Requirements

• Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design and advanced techniques.
• Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• Strong skills in Liquid, webhooks, and other marketing automation scripting languages.
• Ability to write complex SQL queries for segmentation and reporting.
• Experience integrating external platforms using APIs.
• Exceptional troubleshooting skills for niche email and platform issues and ability to translate business requirements into technical solutions.

Nice to have

• Experience with Braze, Iterable, or Salesforce Marketing Cloud and Taxi for Email.
• Background in data visualization, custom reporting, and understanding of relational databases.
• Familiarity with AI tools for marketing (generative AI, predictive models, content optimization).
• Knowledge of no-code/low-code automation platforms (Zapier, Make).

Culture & Benefits

• Competitive salary with top-tier health benefits and life insurance.
• Retirement savings matching plan and 20 vacation days per year and unlimited sick and mental health days.
• Up to $1,500 per year towards wellness and professional development budgets.
• 90 days away program allowing employees to work internationally in eligible countries.
• Remote-first team across North America with a focus on diversity, equity, and inclusion, and accessibility.