Marketing Program Manager

TL;DR

Marketing Program Manager: Managing growth marketing initiatives including acquisition campaigns, account-based marketing, and go-to-market programs with an accent on data-driven strategies, campaign execution, and performance analysis. Focus on designing and executing marketing programs that drive new business and upsell opportunities while collaborating cross-functionally.

Location: Remote, Toronto-based with hybrid in-office requirements

Salary: CAD 85,860–95,400

Company

hirify.global is the world’s largest wholesale domain registrar operating globally under multiple brands, focused on maintaining the health and openness of the domain name system.

What you will do

• Drive new business through data-driven growth strategies focused on customer acquisition, activation, and retention
• Produce customer nurture programs generating upsell and cross-sell opportunities
• Manage research, planning, execution, and measurement of marketing campaigns
• Produce reports and track performance against goals and budget
• Collaborate with product teams on go-to-market strategies and execution
• Manage promotional setup, reseller sign-up, analytics, and reporting for MDF programs

Requirements

• Location: Remote, Toronto-based with hybrid in-office requirements
• Minimum 7 years program management or related growth marketing experience
• Minimum 5 years acquisition planning and go-to-market experience
• Excellent analytical and communication skills
• Familiarity with agile marketing, HubSpot, Google Analytics, Asana, and AI tools like ChatGPT
• Ability to lead through influence and collaborate in fast-paced environments

Nice to have

• Experience with HubSpot content management and marketing automation

Culture & Benefits

• People-first philosophy with respect, trust, and flexibility
• Remote-first role with global team members from over 20 countries
• Commitment to diversity, inclusion, and reasonable accommodation
• Participation in E-verify program for US employees
• Generous benefits and total rewards offering