Senior Marketing Manager (Legaltech, AI)

TL;DR

Senior Marketing Manager (Legaltech, AI): Leading go-to-market strategies and shaping messaging for an AI workspace for legal professionals with an accent on creating high-performing content and tailoring messaging to target groups. Focus on planning and executing grassroots activations, optimizing landing pages for SEO, and conducting market analyses.

Location: Hybrid in Warsaw or Gdansk, Poland (minimum 8 days per month in office)

Company

hirify.global is a technology-led global software and services company, and Libra, their AI workspace, is one of Europe’s fastest-growing legal-tech companies.

What you will do

• Lead and execute product and content marketing strategies for the Poland region, targeting legal professionals.
• Create high-performing content across various formats (e.g., blogs, case studies, social media, newsletters, webinars, events).
• Tailor messaging for different target groups and collaborate with a global performance marketing agency.
• Plan and execute grassroots activations, local events, and community initiatives to increase reach and engagement.
• Own local media relations and press activities, optimizing landing pages and marketing assets for SEO and conversions.
• Conduct market and competitive analyses to identify trends and shape the marketing roadmap.

Requirements

• 5+ years of experience in SaaS marketing.
• Experience in leading cross-functional marketing projects.
• Strong writing and storytelling skills across multiple channels.
• Deep understanding of users and products, translating features into real value.
• Hands-on experience with CRM and automation tools (e.g., Eloqua).
• Fluent in Polish and English (C1 level required).

Nice to have

• Experience in the legal field or in legal tech.

Culture & Benefits

• Hybrid work model with flexibility to work from home (minimum 8 days/month in office).
• Additional days off for birthdays and preventive health checks.
• Employee and partner support programs, private healthcare, and a sports card.
• Development opportunities including a mentoring program, English language training, and Project Manager Academy.
• Participation in awards and recognitions like Global Innovation Awards and Legal Hackathons.
• An open corporate culture that values learning, development, and growth.

Hiring process

• Participation in interviews without the assistance of AI tools or external prompts.
• Potential requirement to appear onsite at a hirify.global office as part of the recruitment process.