Head of Brand

TL;DR

Head of Brand (Marketing): Lead global brand strategy and initiatives to increase awareness, consideration, and customer acquisition for a luxury watch marketplace with an accent on product branding, PR, partnerships, and sponsorships. Focus on driving measurable brand impact, managing international stakeholders, and leading a creative team across multiple markets.

Location: Berlin, Karlsruhe - Burg, Germany

Company

hirify.global is the world’s leading online marketplace for luxury watches, connecting buyers and sellers globally with a focus on transparency, trust, and efficiency.

What you will do

• Drive brand growth through initiatives increasing awareness, consideration, and customer acquisition.
• Develop and execute global brand strategy with impact-driven deliverables.
• Lead product branding to connect product experience with brand perception.
• Oversee consumer PR and manage strategic partnerships and sponsorships.
• Collaborate with regional managers to adapt brand activities locally.
• Lead and mentor a team of brand and creative professionals.

Requirements

• Location: Based in or near Berlin or Karlsruhe, Germany
• Deep understanding of luxury watch industry and market dynamics.
• Proven ability to translate brand strategy into measurable outcomes.
• Experience in consumer PR, partnerships, and sponsorship management.
• Strong leadership skills managing teams across multiple markets.
• Global perspective with experience managing international stakeholders.

Nice to have

• Background in premium, luxury, or lifestyle brand management.

Culture & Benefits

• Work in a fast-growing, innovative, and international environment.
• Shape and elevate a globally recognized luxury brand.
• Collaborate with passionate watch enthusiasts and creative professionals.
• Dynamic company culture with flat hierarchies and strong team spirit.