TL;DR

Head of Brand (Marketing): Lead global brand strategy and initiatives to increase awareness, consideration, and customer acquisition for a luxury watch marketplace with an accent on product branding, PR, partnerships, and sponsorships. Focus on driving measurable brand impact, managing international stakeholders, and leading a creative team across multiple markets.

Location: Berlin, Karlsruhe - Burg, Germany

Company

%hirify_global% is the world’s leading online marketplace for luxury watches, connecting buyers and sellers globally with a focus on transparency, trust, and efficiency.

What you will do

Drive brand growth through initiatives increasing awareness, consideration, and customer acquisition.
Develop and execute global brand strategy with impact-driven deliverables.
Lead product branding to connect product experience with brand perception.
Oversee consumer PR and manage strategic partnerships and sponsorships.
Collaborate with regional managers to adapt brand activities locally.
Lead and mentor a team of brand and creative professionals.

Requirements

Location: Based in or near Berlin or Karlsruhe, Germany
Deep understanding of luxury watch industry and market dynamics.
Proven ability to translate brand strategy into measurable outcomes.
Experience in consumer PR, partnerships, and sponsorship management.
Strong leadership skills managing teams across multiple markets.
Global perspective with experience managing international stakeholders.

Nice to have

Background in premium, luxury, or lifestyle brand management.

Culture & Benefits

Work in a fast-growing, innovative, and international environment.
Shape and elevate a globally recognized luxury brand.
Collaborate with passionate watch enthusiasts and creative professionals.
Dynamic company culture with flat hierarchies and strong team spirit.