TL;DR

Product Lead (Product Management): Leading the product vision, strategy, and execution to scale a high-velocity D2C digital product with an accent on data-driven growth, conversion funnel optimization, and user retention. Focus on driving cross-functional collaboration, rapid experimentation, and balancing user experience with commercial outcomes.

Location: Remote within ±4 hours of CET timezone, Serbia

Company

Ruby Labs is a leading tech company creating innovative consumer products across health, education, and entertainment industries.

What you will do

Lead product vision, strategy, and execution for rapid scaling.
Collaborate cross-functionally with engineering, growth, and design teams to deliver user-focused improvements.
Drive continuous experimentation including conversion funnel optimization and feature prioritization.
Balance user experience with commercial outcomes to maximize retention and lifetime value.
Establish clear processes and structure while maintaining entrepreneurial energy.
Identify opportunities for automation, new product lines, and strategic growth.

Requirements

Must be located within ±4 hours of CET timezone for optimal collaboration.
5+ years in product management, ideally in D2C or subscription-based digital products.
Experience as a founder, early employee, or product leader in a fast-growing startup.
Strong understanding of data-driven growth, conversion funnels, and user psychology.
Proven ability to lead cross-functional teams and deliver impact under pressure.
Comfortable working autonomously in ambiguous, fast-paced environments.

Culture & Benefits

Fully remote work environment promoting work-life balance.
Unlimited paid time off and paid national holidays.
Company-provided Apple MacBook for productivity.
Flexible independent contractor agreement offering autonomy and tax advantages.
Fast-paced, high-expectation culture focused on ownership and growth.

Hiring process

Recruiter screening (40 minutes).
Technical interview (90 minutes).
Final interview (60 minutes).