Product Lead

TL;DR

Product Lead (Product Management): Leading the product vision, strategy, and execution to scale a high-velocity D2C digital product with an accent on data-driven growth, conversion funnel optimization, and user retention. Focus on driving cross-functional collaboration, rapid experimentation, and balancing user experience with commercial outcomes.

Location: Remote within ±4 hours of CET timezone, Serbia

Company

Ruby Labs is a leading tech company creating innovative consumer products across health, education, and entertainment industries.

What you will do

• Lead product vision, strategy, and execution for rapid scaling.
• Collaborate cross-functionally with engineering, growth, and design teams to deliver user-focused improvements.
• Drive continuous experimentation including conversion funnel optimization and feature prioritization.
• Balance user experience with commercial outcomes to maximize retention and lifetime value.
• Establish clear processes and structure while maintaining entrepreneurial energy.
• Identify opportunities for automation, new product lines, and strategic growth.

Requirements

• Must be located within ±4 hours of CET timezone for optimal collaboration.
• 5+ years in product management, ideally in D2C or subscription-based digital products.
• Experience as a founder, early employee, or product leader in a fast-growing startup.
• Strong understanding of data-driven growth, conversion funnels, and user psychology.
• Proven ability to lead cross-functional teams and deliver impact under pressure.
• Comfortable working autonomously in ambiguous, fast-paced environments.

Culture & Benefits

• Fully remote work environment promoting work-life balance.
• Unlimited paid time off and paid national holidays.
• Company-provided Apple MacBook for productivity.
• Flexible independent contractor agreement offering autonomy and tax advantages.
• Fast-paced, high-expectation culture focused on ownership and growth.

Hiring process

• Recruiter screening (40 minutes).
• Technical interview (90 minutes).
• Final interview (60 minutes).