TL;DR

Marketing Manager (Fintech, Crypto): Implementing and scaling marketing strategies for B2B crypto payment products with an accent on planning and executing performance campaigns to attract merchants and partners. Focus on developing new marketing funnels for international markets and optimizing conversions through A/B testing.

Company

%hirify_global% is a leading technology company in the crypto industry, known as the largest mining pool in Eastern Europe, expanding globally with a comprehensive ecosystem of crypto services.

What you will do

Implement marketing strategy for B2B Payments products (CryptoProcessing, Swap, Payroll).
Plan and execute campaigns to attract and activate merchants, partners, and end users.
Work with analytics: monitoring key metrics, preparing reports and recommendations.
Manage contractors and channels (PR, content, KOLs, Ads, events).
Create marketing materials and coordinate with Sales, Product, and Legal teams on go-to-market tasks.
Develop and run A/B tests to improve funnel conversions.

Requirements

3+ years of experience in marketing, preferably in fintech / crypto / B2B SaaS.
Strong knowledge of digital channels (Ads, content marketing, KOL, PR).
Experience in creating and analyzing performance campaigns; understanding of unit economics.
Ability to work with CRM (HubSpot) and analytics tools (GA4, Power BI).
English level: Upper-Intermediate or higher.
Interest in fintech and the crypto industry; understanding of market trends.