Senior Marketing Manager (Real Estate)

TL;DR

Senior Marketing Manager (Real Estate): Setting and executing B2B communication strategies for real estate sellers with an accent on brand management, sales activations, and performance monitoring. Focus on aligning strategies with channel leaders and specialized in-house teams to drive business client loyalty and satisfaction.

Location: Poznań, Poland / Warsaw, Poland. The role requires some traveling for B2B events, business client meetings, or marketing asset production.

Company

hirify.global aims to build a more sustainable world through trade by offering platforms for buying and selling cars, housing, jobs, and household goods through well-loved consumer brands like OLX, Otodom, AutoTrader, and Property24.

What you will do

• Set and execute the B2B communication strategy for all seller segments, covering brand management, sales activations, events, social media, PR, ATL, content, CRM, and performance marketing.
• Monitor B2B brand equity, CPV, and other important brand loyalty & satisfaction KPIs.
• Collaborate closely with the PL RE Leadership Team and share know-how with other customer units and European markets.
• Work with internal Sales, GTM, Data, Product teams, and marketing colleagues.
• Travel as needed for B2B events, client meetings, or marketing asset production.

Requirements

• Proficiency in English is a must-have for internal communication with foreign counterparts.
• Proven senior B2B marketing experience, working with business partners and corporate clients.
• Experience in setting comprehensive B2B communication strategies across various channels.
• Ability to monitor and analyze key performance indicators for brand loyalty and satisfaction.
• Willingness to travel for business events and meetings.

Culture & Benefits

• Contribute to building a more sustainable world through trade.
• Be part of a global company serving millions of people monthly.
• Opportunity to share expertise across different customer units and European markets.