Paid Social Specialist (EdTech)

TL;DR

Paid Social Specialist (EdTech): Setting up and optimizing paid social marketing campaigns across various platforms with an accent on a continual ‘test and learn’ approach, budget management, and KPI tracking. Focus on simultaneously executing multiple campaigns, identifying improvement opportunities, and ensuring cross-channel alignment.

Location: Remote (CET time zone)

Company

hirify.global School is a next-generation early English learning platform that uses AI-powered games and native-speaking teachers to efficiently teach English to kids worldwide.

What you will do

• Set up and optimize Paid Social marketing campaigns aligning with acquisition and design strategies.
• Manage Paid Social budgets based on targets and objectives, improving platform account structure and performance.
• Execute and optimize multiple Paid Social campaigns across platforms like FB/IG, TikTok, Snap, LinkedIn, Twitter, Pinterest, WhatsApp, and Kakao.
• Track daily, weekly, and monthly KPIs to identify growth opportunities and optimize spending.
• Report KPIs to management via dashboards and ensure campaign alignment across multiple channels.
• Communicate with internal Commercial and Technical teams, ensuring visibility on work and results.

Requirements

• 1+ year experience managing campaigns on Facebook Ads or other social media platforms.
• Proven experience with Google Analytics.
• Operational knowledge of Microsoft Excel and PowerPoint.
• Strong attention to detail, analytical mindset, and problem-solving skills.
• Passion for Social Media and digital marketing with a growth mindset.
• Excellent organizational, project management, and time management skills.

Culture & Benefits

• Remote work (CET).
• Friendly, young team with a flat organizational structure.
• Performance-based bonuses.
• Inclusive employer fostering an environment where everyone can be their best.